Project Management Literature review Example | Topics and Well Written Essays - 1000 words

Project Management - Literature review Example Additionally, through sponsoring events and organizations, firms receive positive feedback from the recipient, and that will put the constructive effect on the general perception about the sponsor in the mass of the population. However, for this, sponsors need to show genuine long-term commitment with sponsored events or organizations (Rifon et al, 2004). It adds value to mention that even a sophisticatedly planned sponsorship campaign encompassing positive brand attributes and consumer-friendly attributes might not generate the required type of image in the minds of consumers (Han et al, 2013). In such sponsorship scenarios, the consumers do not consider such adoption of the method for promoting the brand value among the consumers (Simmons et al, 2006). As a result, it can be deduced that it is highly essential that congruence does not always bring corporate benefits for the