Tragic Family Relationships in Wuthering Heights by Emily...

Introduction: In 1800 Century, Catherine and Heathcliff grow up together at Wuthering Heights, Catherine family home on the northern English moors. Heathcliff arrives as a gypsy founding. Catherine father Mr. Earnshaw raises him as a son. Catherine is a strong and wild beauty who shares Heathcliff wild nature Alone together on the moors Catherine and Heathcliff feel as if they are soul mates. But to Heathcliff despair outside forces begin to pull them a part. After falling in love with Catherine .She reject him for Edgar Linton who has money and status. Heathcliff run away with Isabella Edgar sister. Heathcliff becomes wealthy and respected. He takes over Wuthering Heights and Thrush cross Grange Heathcliff love Catherine in the story,†¦show more content†¦Ruled by a wish for vengeance, Heathcliff makes the two of them suffer as he has previously suffered under Hindleys cruelty. As part of his revenge, Heathcliff also marries Edgar Lintons sister, Isabella, and cruelly mistreats her. He also unintentionally hastens Catherines death, which is the point of climax for Heathcliff. The unraveling of Heathcliffs revenge forms the falling action. He lures the young Cathy, the daughter of Catherine and Edgar, to his house and forces a marriage between her and his son, Linton. Since Linton is a sickly young man, Heathcliff knows he will soon die, putting Heathcliff in a place to control both Thrush cross Grange and Wuthering Heights. After Lintons death, he forces Cathy to stay on at the Heights, a situation that allows affection to spring forth between her and Hareton. She does her best to educate him and eventually falls in love with him. Heathcliffs desire for revenge eventually wears out, and he allows Cathy and Hareton to pursue their relationship. All Heathcliff longs for now is death, which will at last reunite him with. Authors Style: Evaluation of technical skills used for enriching the structure and the revival of the goal of the novel. - To clarify the meaning of the symbols and images in the novel and aesthetic judgment to the extent it relates to strengthening the effectiveness and objectivity in the structure of the novel. - To support the structure of the novel andShow MoreRelatedEmily Bronte s Wuthering Heights Essay1220 Words   |  5 Pagesand literate family background, the Brontà « sisters have both written novels centered on orphans’ pursuits of love that may have challenged civilized society. Emily Jane Brontà « and Charlotte Brontà « are among the six children born to Reverend Patrick Brontà « and Maria Branwell Brontà « (â€Å"Emily Brontà «Ã¢â‚¬ ). The loss of their mother and two eldest sisters resulted in different responses between Charlotte and Emily, while Emily became shyer, Charlotte developed a dominant attitude (â€Å"Charlotte Brontà «Ã¢â‚¬ ). InitiallyRead MoreWuthering Heights by Emily Brontà «1111 Words   |  5 PagesIntroduction: Catherine and Heathcliff grow up together at Wuthering Heights, Catherine family home on the northern English moors. Heathcliff arrives as a gypsy founding. Catherine father Mr. Earnshaw raises him as a son. Catherine is a strong and wild beauty who shares Heathcliff wild nature Alone together on the moors Catherine and Heathcliff feel as if they are soul mates. But to Heathcliff despair outside forces begin to pull them a part. After falling in love with Catherine .She reject himRead MoreThe Lives of Emily and Charlotte Brontà «2000 Words   |  8 PagesEmily and Charlotte Brontà « retained exceptional novels throughout history. Their stories captivate the minds of readers alike, taking them to a world of dark, eerie hatred, and overcoming the obstacle faced with love and devotion. However, both sisters have diverse styles of writing. Charlotte Brontà « tends to use more humor through her works, while Emily Brontà « uses more satire along with a sardonic tone. T hey both come together to have somewhat similar themes, making the moral of the story mentallyRead MoreThe Sinusoidal Nature Of Generations1310 Words   |  6 PagesThe Sinusoidal Nature of Generations Emily Bronte’s melodramatic sensational novel, Wuthering Heights, is a heart-rending love story illustrated by a spectator narration. The story consumes the life of two romantic â€Å"soul mates† predestined to never ultimately be together and the impact of their lives on those who surround them. Each novel follows an undefined different story of a sole family. Gabriel Marquez’s One Hundred Years of Solitude explores comparable themes as those in Bronte’s novel unravelingRead MoreThe Invention Of Wings Of Wuthering Heights 1477 Words   |  6 PagesAllen Chen Mrs. Tanksley AP English IV 28 October 2014 Invention of Wings Connected to Wuthering Heights The Invention of Wings follows the peculiar institution of slavery through the eyes of two young girls, Sarah and Hetty. They both struggle with the realities of societal customs pitched against them. Sarah is futilely vying against the strong patriarchal customs of her society while Hetty has to bear with the fact that as a slave, she is unequal to those around her. They are both driven byRead MoreWuthering Heights by Emily Bronte1075 Words   |  5 Pagescalled â€Å"Wuthering Heights† by Emily Bronte. She combines more than one element of a gothic novel and that is craziness, obsession and villain heroes. The novel is formed around the two similar love stories of Catherine Earnshaw and Heathcliff and the young Catherine Linton and Hareton Earnshaw. The motif of this book is full of doubles and repetitions; it has two protagonists as mentions earlier, Catherine and Heathcliff, two narrators, Mr. Lockwood and Nelly, and two houses, Wuthering Heights and ThrushcrossRead More Great Expectations By Charles Dickens1948 Words   |  8 PagesIntroduction Wuthering Heights was composed by Emily Bronte and Great Expectations was composed by Charles Dickens as they were illustrations of the Victorian novel. Both novels reflect the conditions of the 19th century in England which showed a lot of progress in many aspects. Through the growth and development of the English Empire, industrialism and capitalism which caused a lot of dramatic changes in the society. Causing cultural differences among the classes, changing the social roles, meanwhileRead More Physical and Emotional Destruction in Emily Brontes Wuthering Heights1235 Words   |  5 PagesDestruction in Wuthering Heights  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      Often the lifestyles of a person and those around them are affected by ones concern for his/her own welfare and neglect of others. This attitude is a reflection of self-love and a feeling of self-righteousness. In the novel, Wuthering Heights , Emily Brontà « describes the lifestyles of late 18th century and early 19th century rural England emphasizing selfishness. From the very beginning, there is an obvious tension between the households at Wuthering HeightsRead More Remoteness and Loneliness in Wuthering Heights by Emily Bronte2220 Words   |  9 PagesRemoteness and Loneliness in Wuthering Heights by Emily Bronte Emily Bronte loved nature and spent most of her childhood on the remote Yorkshire Moors near her home in Haworth. Emily found that the Moors were a place of peace and sanctuary where she could retreat to relax and follow one of her most favourite past times, which was writing. However she knew that in a matter of seconds the Moors could change into a wild and savage wilderness. Emily chose this ever-changing setting for herRead MorePride and Prejudice vs Wuthering Heights3113 Words   |  13 Pagesvs. WUTHERING HEIGHTS About structure and mood There are a number of differences. First of all, the narrative structure is very different. Pride and Prejudice is chronological, told by a limited 3rd person narrator. Wuthering Heights begins at present, and then is told as a series of flashbacks, sometimes through letters, but with two different first-person narrators. Pride and Prejudice reads chronologically, with someone telling you about the characters. Wuthering Heights

Supply Chain Management The Global Peace And Make...

According to David Blanchard a Supply chain is the sequence of events that cover a product’s entire life cycle, from conception to consumption. The end of Second World War has seen an escalation of globalisation as countries become borderless. This has been fuelled by sharp improvement in technology, which has enable businesses across the globe to communicate and open doors to new opportunities. In addition, the implementation of international institutions and cooperation such as the WTO, the UN and the EU has helped establish a global peace and make business across border more transparent and slick than ever. The reality is that the world now depends on trade, as the physical movement of goods between locations remain a core part of†¦show more content†¦China has seen unprecedented economics expansion through the last decade. This has helped the country build important infrastructure such as roads, ports and airport that are vital to importation. Furthermore, the acc ession of China to the WTO in 2001 can be seen as door to china has opened to the world. This has resulted in the adoption of unilateral trade regulation of the 90s. As a result, China trade and investment regulation is more transparent and predictable; overall, access to China has been facilitated ever since. This has made the country number one exporter to the US and as according to the ONS release of January 2014, China is second exporter to the UK. This shows that China has potential for foreign investment. However, China still remains a communist country with heavy restriction in area such as that of the Internet and communication and its labour law is still heavily criticise. On the other hand, Bangladesh is the world’s eight most populous country with over 160 Million individuals. According to a BBC report (Roland 2005), more than three-quarter of the country export earning come from garment. Indeed, over the last decade, the country has implemented measures intended at improving it global competiveness and overall attractiveness. However it is important to note that more than three-quarter of the population live under $2 a day. This shows that the country still struggling for

Importance of Wireless Technology in Daily Life-Free-Samples

Question: Discuss and describe how wireless technology can enhance daily life. Answer: Introduction Wireless technology or communication deals with the transfer of information among several points, which are not connected physically or by any electrical conductor. Wireless technologies mainly use radio waves or signals for transferring the information. Therefore, in wireless technology, communication relies on wireless signal without the involvement of any physical medium (Makimoto Yamashita, 2013). Wireless technology embarked in early 20th century, with the introduction of radiotelegraphy and Morse code. With the introduction of the process modulation, transmission of voices, music and sounds became possible. The most commonly used wireless technologies include WIFI based LANs, RFID, WiGig, Bluetooth, cellular network, WMAN, satellite and others (Arnon Barry Karagiannidis, 2012). The use of these wireless technologies in various places is elaborated in the following paragraphs. Wireless Technology in daily life Use of wireless technology is increasing day by day and people are becoming more dependent on technology for improving the quality of living. The use of technologies such as LANs, RFID, cellular network, WMAN is increasing day by day. This is because in enhances the quality of work done and makes the work easier. All the mentioned technologies are widely used in business, institutions, home and by individuals in order to make the work processes easier and less time consuming (Brown Green, 2012). WIFI based LAN LAN refers to local area network, which is a collection of computers and certain devices that are connected by a common communication line. WIFI based LAN advanced LAN that uses wireless link to the server as the communication line (Yan, Xiuwan Yubin, 2012). LAN can be used to communicate within an area as small as a single room or as wide as a group of buildings. In Wi-Fi based LANs, the devices use WIFI to connect with the router and to one another as well. These LAN are based on IEEE802.11, which is also known as WI-FI. The major advantage of WI-FI based LAN is that one can control the systems remotely. USE of WIFI based LAN in daily life Wireless based LAN is generally used for setting up a communication line in small or medium places like home, Computer laboratory of the institutions or in small offices. Wireless LAN is extensively used in such places, as it is considerably easier to install. Moreover, it offers maximum speed as it is based on 802.11 standard. RFID RFID or Radio- Frequency identification uses radio waves to read and store the information possibly stored in tag, which is most probably attached with an object. This technology uses small radio frequency for identifying and tracking the devices enabled with a RFID tag. These tags stores information that can be read by the Radio frequency identification. Application of RFID in daily life RFID is generally used in shopping malls, tollbooths, and in IT assets tracking. The RFID tag provides a real time tracking of the objects in the shopping mall and applicable in different payment options. IT assets include devices such as Computers, laptops, notebooks, tablets and other costly peripherals that are the investment and property of a company. Attaching a RFID tags to every devices makes it easier to keep a track of them in large buildings and offices (Dai et al., 2012). WiGig WiGig or wireless Gigabit is an alliance that are researching on achieving a new specification, which will enable the devices to attain speed as high as 7Gbits/s even when operating on the unlicensed 60Ghz spectrum. WiGig is aiming to provide a cable free life. In this technology, all the devices will be connected with each other and will share data within seconds. The communication is done without the involvement of wires and the speed of communication is very high (Azhar, Tran O'Brien, 2013). Application of WiGig in daily life This technology can be used over a short range for attaining maximum speed. Therefore, WiGig is primarily designed for using in home. Data can be transferred at speeds between 7GBps and 10Gbps with the help of ultra wide band. The distance should be less than 2 meters between the two devices for attaining the highest speed of data transfer. Therefore, it is generally used in a place with a very little or no obstacle. This technology will enable the transfer of large files within seconds, which will be very useful in data transfer in those places. Bluetooth Bluetooth is standard of wireless communication within a very short range, with the interconnection of mobile phones, laptops, computers and other electronic devices. It uses point to pint or P2P network topology to communicate with the devises in connection. It is generally use to transfer images, videos and audios. The transfer speed using Bluetooth is relatively slow (Qian Liu, 2012). Bluetooth uses low frequency radio waves to transfer data wireless among the Bluetooth connected devices. Special software embedded within the Bluetooth enabled devices helps in identifying the presence of Bluetooth devices within certain range to create a connection between them. Setting up a connection between the devices is necessary for sending and receiving the data. Application of Bluetooth in daily life Bluetooth can work within a maximum range of 164 feet and hence is used in home, car and in some application. Since the range is very less and the process is very slow, this wireless connection is not used that often. In home, it can be used to control the household appliances, lights, fans, alarms wirelessly. Bluetooth enabled devices attached to cars panel may also help in answering cell phone, play music and using GPS directly from the navigation display of the car (Yan Shi, 2013). Cellular Network Cellular network is a mobile communication network where the last link is wireless. The network is spread over certain areas called cell, which is enabled with a local transceiver and three base stations. These base stations provide the network coverage that is used for transmission of data. When linked together, these cells provide radio coverage over a wide area. Communication using cellular requires a dedicated frequency for every communication (Asadi, Wang Mancuso, 2014). This wireless technology uses radio waves in transmission of data. This technology is the fastest growing technology of communication industry. In cellular technology, the same frequency can be use multiple times in different communications with the help of another towers or receivers. Transmission tower of transmission of the signals are spread throughout a geographical area. Application of cellular Network in daily life The cellular radio network is most commonly used in telecommunication industry. It is capable of transmitting both voice and data. Cellular communication can be used in paging and communication satellites as well. Paging is a simple form of cellular communication where an antenna broadcasts messages to its subscribers (Furht Ahson, 2016). This system is used to enable reliable communication to the subscribers. Cellular technology is therefore, used in all types of mobile phones, Smartphone and even tablets. Introduction of technology such as 4G enables transfer of both voice and Data over cellular network. It has a transmission speed is over Mbps when it is in a stationary position, Mbps for slow moving pedestrians and 20 mbps for fast running vehicles. WMAN WMAN or wireless metropolitan network uses wireless network to establish connection among multiple locations within a metropolitan area such as a city, large office building and Universities. Using WMAN considerably lessens cost of wires in setting up a wired system over a large area. This technology is sometimes used as a backup for wired networks as well. WMAN makes the use of radio waves and infrared lights in data transmission (Zhi-hui, Zhi-xue Hui, 2012). The standards of WMANs are Hiper-MAN, Hiper-ACCESS and 802.16. Application of WMAN in daily life WMAN is used to set up a connection within a large building or an entire city. This technology makes the use of satellite networks, cellular networks and microwave links to set up the connection. Communication or transfer of data is through a large geographical area is possible with the use of WMAN. Satellite Satellites are used for many functions such as communication satellite, weather satellite, military satellite or navigation satellite. A communication satellite is a satellite that transfers and amplifies radio telecommunication signals generally with the help of a transponder (Gagliardi, 2012). This technology sets up a connection between a source and a receiver at various locations on the Earth. Application of Satellite in daily life Satellite connection is mainly used in the locations where wired connection is not at all feasible and internet connective is absent. Satellites can transmit data over a long geographical area including the whole planet. The transmission time of the satellite communication is generally not more than 250 milliseconds (Ippolito, 2012). Satellite communication is used to transfer data from one earth station to another. This type of communications is generally handled through dedicated third party providers. The extensive use of Satellite communication is in Global Positioning System or GPS. Satellite radio is another example of data communication. In communication satellites, large transponders capture a radio frequency and rebroadcast it after amplifying the signal to another frequency. These communications generally have a propagation delay due to an involvement of large geographical distance. Conclusion Thus form the above discussion, it can be concluded that Wireless technology is extensively used all over the globe. It has a wide range of application and benefits. It provides the freedom from wires and cables. Moreover, the installation of these technologies is simple and cheaper with a lesser maintenance cost. It increases the reliability of data transfer and communication. Elimination of wires and cables from the system helps in attaining this reliability. However, there are some issues in the wireless network as well, such as are radio signal interference. Moreover, it is very necessary to enable additional layers of security in these systems, as it is easier to steal data from a wireless network. Wireless technology is the most advancing technology of the world. Wireless technology can be used in future for interconnecting different offices and institutions with each other. Moreover, technology such as RFID has made it easier to keep a track of items and in developing easier p ayment system. References Arnon, S., Barry, J., Karagiannidis, G. (Eds.). (2012). Advanced optical wireless communication systems. Cambridge university press. Asadi, A., Wang, Q., Mancuso, V. (2014). A survey on device-to-device communication in cellular networks. IEEE Communications Surveys Tutorials, 16(4), 1801-1819. Azhar, A. H., Tran, T., O'Brien, D. (2013). A gigabit/s indoor wireless transmission using MIMO-OFDM visible-light communications. IEEE Photonics Technology Letters, 25(2), 171-174. Brown, B., Green, N. (Eds.). (2012).Wireless world: Social and interactional aspects of the mobile age. Springer Science Business Media. Dai, Q., Zhong, R., Huang, G. Q., Qu, T., Zhang, T., Luo, T. Y. (2012). Radio frequency identification-enabled real-time manufacturing execution system: a case study in an automotive part manufacturer. International Journal of Computer Integrated Manufacturing, 25(1), 51-65. Furht, B., Ahson, S. A. (Eds.). (2016). Long Term Evolution: 3GPP LTE radio and cellular technology. Crc Press. Gagliardi, R. M. (2012). Satellite communications. Springer Science Business Media. Ippolito, L. J. (2012). Radiowave propagation in satellite communications. Springer Science Business Media. Makimoto, M., Yamashita, S. (2013). Microwave resonators and filters for wireless communication: theory, design and application (Vol. 4). Springer Science Business Media. Qian, Z. H., Liu, D. (2012). Survey on data transmission in Bluetooth technology. Journal of China Institute of Communications, 33(4), 143-151. Yan, M., Shi, H. (2013). Smart living using Bluetooth-based Android smartphone. International Journal of Wireless Mobile Networks, 5(1), 65. Yan, M., Xiuwan, C., Yubin, X. (2012, March). Wireless local area network assisted GPS in seamless positioning. In Computer Science and Electronics Engineering (ICCSEE), 2012 International Conference on (Vol. 3, pp. 612-615). IEEE. Zhi-hui, F., Zhi-xue, Z., Hui, W. (2012, August). A vertical handoff algorithm application to the integration of WLAN and WMAN wireless heterogeneous networks. In Computational and Information Sciences (ICCIS), 2012 Fourth International Conference on (pp. 803-806). IEEE.

Social Movements- Gay Rights Essays - Same-sex Sexuality

Social Movements- Gay Rights The history of the gay rights movement goes as far back as the late 19th century. More accurately, the quest by gays to search out others like themselves and foster a feeling of identity has been around since then. It is an innovative movement that seeks to change existing norms and gain acceptance within our culture. By 1915, one gay person said that the gay world was a community, distinctly organized (Milestones 1991), but kept mostly out of view because of social hostility. According to the Milestones article, after World War II, around 1940, many cities saw their first gay bars open as many homosexuals began to start a networking system. However, their newfound visibility only backfired on them, as in the 1950's president Eisenhower banned gays from holding federal jobs and many state institutions did the same. The lead taken by the federal government encouraged local police forces to harass gay citizens. Vice officers regularly raided gay bars, sometimes arresting dozens of men and women on a single night (Milestones). In spite of the adversity, out of the 1950s also came the first organized groups of gays, including leaders. The movement was small at first, but grew exponentially in short periods of time. Spurred on by the civil rights movement in the 1960s, the homophile (Milestones) movement took on more visibility, picketing government agencies and discriminatory policies. By 1969, around 50 gay organizations existed in the United States. The most crucial moment in blowing the gay rights movement wide open was on the evening of July 27, 1969, when a group of police raided a gay bar in New York City. This act prompted three days of rioting in the area called the Stonewall Riots, including the appearance of numerous gay power signs. Almost overnight, a massive movement had begun, with participants enthusiastically joining in. By 1973, there were almost eight hundred gay and lesbian organizations in the United States; by 1990, the number was several thousand. By 1970, 5,000 gay men and lesbians marched in New York City to commemorate the first anniversary of the Stonewall Riots; in October 1987, over 600,000 marched in Washington, to demand equality (Milestones) Over the next two decades, half the states decriminalized homosexual behavior, and police harassment grew less frequent and obvious to the public. Also in 1975, it became legal for gays to hold federal jobs. However all this headway also made room for more opposition. In 1977, Anita Bryant was so successful at obtaining a repeal of a recent gay ordinance in her home state of Florida that by 1980, a league of anti gay clubs had come together to make a force, led in part by Jesse Helms. The AIDS scare that began in the eighties did not help the gay image either, but more citizens joined their ranks in order to combat the oppression and fund a search for the cure, so in the end it actually made the movement stronger. According to the Columbia Electronic Encyclopedia (2000), by 1999, the anti-sodomy laws of 32 states had been repealed, and in 1996 Vermont granted its gay citizens the right to same sex marriages. Gay rights has come a long way as a social movement, and though it still has a long way to go, it makes a good topic to analyze the process of the social movement. The establishment that the social movement fights against in this case is the predisposed beliefs of American people, and a way of life that has been unchanged for a long time. There are of course establishments with anti-gay agendas, but the real challenge for the gays in finding acceptance has always been convincing people that they are human too. The standard belief that most Americans have had throughout history is that being gay is not only immoral, but also not normal, and sac religious (Olinger). Many people believe that being gay is a disease and should be treated, while others believe it is just sin, and that they should be punished. There is no one establishment in this situation, but only a large group of American citizens who do not understand the issue they are being faced with. However, the goal of

Essay Sample about Summer Traveling to Washington DC

Essay Sample about Summer Traveling to Washington DC Almost everyone agrees that summer is the best time for traveling, especially considering the summer break from school. All countries welcome new visitors and are ready to offer their attractions and places of interest. Among the great many cities in the United States of America, Washington DC is always considered a special place of interest. Not many people are aware that although the capital city was named after George Washington, it wasnt his idea. In fact, the first president used to call the city â€Å"The Federal City.† It was called Washington DC only after Washington’s death. This city is very different from other large cities in the Unites States. You wont find high buildings or skyscrapers here. The highest building in Washington is the monument to George Washington and to the Capitol. The Capitol is found in the center of the city. Its situated on Capitol Hill; that is the highest point in the city. This building was named after the section of a Roman temple and serves as the location for the government seat. On the top of the main building is a huge dome. Its height reaches 285 feet, crowned by the bronze Statue of Freedom, which is 19 feet in height (Cooper, 2015). Another interesting and significant place is the Library of Congress which is composed of buildings clustered in three sections. The oldest is the Thomas Jefferson Building, constructed in the Italian Renaissance style. The Library of Congress performs the function of the national library. In addition to government committees and members of Congress, the representatives of the judicial and executive branches of the parliament, researches, scholars, artists, and scientists can also visit it. Broad Pennsylvania Avenue stretches from the Capitol to the White House. Each time a new president is inaugurated, the whole procession follows along this route. The White House, situated at Pennsylvania Avenue, is the official residence of the US presidents. An interesting fact is that all US presidents have lived there, except for George Washington. This building is composed of a number of rooms used for specific functions. For example, Blue and Green Rooms are used for international meetings of ministers and ambassadors and the East Room and the State Dining Room serve as official places for public gatherings (Cooper, 2015). A well-known tribute to the first president of the United States, the George Washington Monument can be found just behind the White House. As the height of the monument reaches 169 feet, it provides a perfect view of the Columbia District; some parts of Virginia and Maryland can also be seen from this location. The end of the mall is best known as the location for another famous monument – the Lincoln Memorial. Hardly anyone can pass this place by without spending a few minutes viewing the monument. This marble statue represents a man who was the 16-th president of America. Every time individuals view the tribute, they feel respect for the historic figure that played such an important role during the time of the Civil War – arguably, the most difficult time in the United States history. Lincoln’s sizeable influence on slavery abolishment, restoration of the government, and improving the economy of the entire country was a great contribution to America. One more place that surely can be considered significant is the Smithsonian Institution. As the story goes, Englishman James Smithson, who had never been to the United States, donated half a million dollars for one purpose – to make general knowledge and education popular among all people. This institution includes art galleries, scientific institutes, The National Museum, The Observatory, publishing centers, and even zoos! Fords Theater, another significant location, is located in the downtown business area. As it has been used for many stage performances beginning 1860, this theater is truly a historic one. In addition, it is known for a tragic event. It is in this location where Abraham Lincoln was assassinated in April, 1865 (Cooper, 2015). When visiting Washington DC, you have so many wonderful places to visit that represent the history of the United States government as well as its modern day functions. Regardless of which ones you choose to experience, you are certain to get a great sense of the American spirit.

The eNotes Blog The Hobbit Film FinallyGreenlighted

The Hobbit Film FinallyGreenlighted For fans of J.R.R. Tolkiens Lord of the Rings series (both the books and the films), a long wait is over. The Hobbit, prequel to the trilogy (The Fellowship of the Ring, The Two Towers and The Return of the King) has finally been given the go-ahead by the Tolkien family, who had delayed the film rights due to legal disputes. Those differences have been settled and filming is set to begin in the near future. Peter Jackson is on board again to direct the film, which will be released in two parts. However, some people are upset that the role of Bilbo, formerly played by actor Elijah Wood, has gone to English actor Martin Freeman (The Office, The Hitchhikers Guide to the Galaxy). It is likely that the film will once again be shot in New Zealand, although monetary disputes have arisen and this may eventually lead to the selection of another locale.   New Zealands film industry, however, is rallying to keep the $500 million dollar film on Kiwi shores. Thousands turned out to protest a possible move, arguing that New Zealand is Middle Earth.   A decision should be reached by the end of the week. Part One of The Hobbit is expected to be released in December 2012.

Competitive factors of YUM Brands (MNC) to succeed in the business Research Paper

Competitive factors of YUM Brands (MNC) to succeed in the business - Research Paper Example Yum brands, based on the co-branding strategy have built a vibrant global business by focusing on four key growth strategies (Uggla & Filippson, 2009): Another co-branding strategy has been to pair KFC with Taco Bell or Pizza Hut with Taco Bell. The co-branding approach has added 30% to its sales compared to singe brand units (Enz, 2005). As the competitors such as McDonalds and Burger King were trying to reinvent their strategies, Yum Brands adopted an unusual track of combining diverse brands in a single restaurant. This led to increased sales and improved efficiency. Apart from offering different products to a diverse segment, Yums has responded to the obesity and health concerns also by co-branding with health organizations. As such it partnered with Susan G. Komen for the Cure, a leading US breast cancer charity, to sell pink buckets of fried chicken (Freedhoff & HÃ ©bert, 2011). Through such partnerships the Yum Brands is trying to send the message that inactivity and not consumption of its calorie-rich product is the cause of obesity. Their biggest expansion is in China and they have adopted the localization strategy and localized the menu options (Burchett, 2011). That apart, they have also introduced fine dining in India and China which is different from the fast food sector. They have their own fast food Chinese restaurant – East Dawning – and the brand association with KFC has a strong impact on the Chinese consumers. To gain competitive advantage, Yums pursued the hybrid strategy. As per Porter’s generic strategies, their strategy could fall under the differentiation strategy as they offered higher perceived value. They did not go for cost-leadership strategy because they did not want to be perceived as low-cost brand. However, based on Bowman’s Strategy Clock, this is a hybrid strategy. Their prices are at par with the competitors but they offer higher

Critiquing an Argument Essay Example | Topics and Well Written Essays - 1250 words

Critiquing an Argument - Essay Example hortest course the later on he says that one leaves everything he has including family to take a walk I don’t think an idler who said to be the holy landers can even have a good family or job to leave n take a walk n to add on that if one is successful and has a family and he owns something why should he or she go on a walk the so called holy land which even doesn’t exist in real sense (Murphy 45). It requires a direct dispensation from Heaven to become a walker. You must be born into the family of the Walkers. This is not true because God can’t let someone become a walker and can’t allow one be born a beggar. Some commitment to religious practices is fantasy. If one is going to saunter through the woods and over the hills and fields how is he or she going to preserve their health, mechanics and shopkeepers spend their afternoons sited with their legs crossed yet they are to use their legs doing something important to earn a living so as not to become holy Landers (Lewin 22). In Thoreau’s mindset and observation, women do not like their place in society. This is because they are expected to just sit at homes while men do all the work and walking. For men, the indoor activities increase only when they are growing old. This is not such a fair assessment but he strongly believes in how women are bored and this is shown by the use of capital letters that â€Å"I have ground to suspect that most of them do not STAND it at all† (Murphy 85). Walking is considered as a catalyst to ungodliness. This Thoreau believes because he states that even great philosophers had to import woods to themselves instead of going out into the woods. Walking in my opinion does not make one forget about their duties and responsibilities (Lewin 34). Thoreau disagrees and believes one can walk in body without getting into the act in spirit. The author is a believer in walks only that he doubts if the society sees any good in them. He is an avid walker as he has made it almost a

Certified General Accountant Essay Example for Free

Certified General Accountant Essay As a Certified General Accountant (CGA), ethics are a fundamental requirement. CGAs affect the welfare of their clients and also the wider stakeholder-society. It is crucial to work in accordance with the six CGA Canada Code of Ethical Principles. Fraud and negligence do occur however and they have negative implications on the professional, the client, the professional body, and society as a whole. For example, in the case of Kelley Lynch, she was trusted by her client, Leonard Cohen, to work responsibly as his business manager (Malemed). Unfortunately, her activities can be analyzed to demonstrate how she failed to act responsibly and directly violated three ethical principles. Lynch violated the ethical principle of Trust and Duties. As a professional accountant, Lynch failed to honour the trust that her client bestowed upon her and used her privileged position as business manager to cater to her own needs. For example, Lynch conspired with Richard Westin to hire him as Cohen’s tax lawyer in order to cater to her self-interest With Westin’s help, they devised a complex corporate structure as a vehicle for retirement savings. Taking advantage of her privilege to access Cohen’s finances, she stole over $50 million. Another key violation is that she failed to remain independent in mind and appearance, as she was once in a personal relationship with Cohen (Malemed). * * Lynch also violated the principle of Responsibilities to Society. She failed to uphold to responsibilities to society, which include acting with trustworthiness, integrity and objectivity. She failed to display these characteristics in her own actions and in her dealings with her colleague, Westin, while serving her client. For example, Lynch is entitled to 15% management compensation, however she broke Cohen’s trust by stealing more than $5 million of his savings, which is greater than her defined compensation amount. She failed to act with integrity and objectivity, when her client took time off from his career. She used this opportunity to receive more royalties through the scheme that Westin helped to develop (Malemed). * * Lynch also directly violated the principle of Deceptive Information. As a professional accountant, Lynch failed to not be associated with information that is false or misleading. With Westin’s help, Lynch pretended to sell Cohen’s music-publishing company and royalty for $12 million. Lynch falsely stated to Cohen that the money from the sale would go to a company owned by his children, but instead it went to a company almost owned entirely by Lynch (Malemed). * * In conclusion, Lynch failed to act responsibly with handling the finances of her client, Cohen and directly violated at least three of the six ethical principles. This is just one incident of fraud and negligence that has occurred in professional accounting bodies. Therefore, to maintain the integrity and respect of the CGA profession, it is crucial that members always act in accordance with the CGA Canada Code of Ethical Principles.

I Enjoy Chemical Engineering :: Graduate Admissions Essays

I Enjoy Chemical Engineering    You can get very frightened when you are stepping into a field which is unfamiliar, especially if that field has a reputation as the most challenging major. To me, switching my major from mechanical engineering to chemical engineering at Clarkson University was a difficult long-thought-out decision. It was a result of 18 months of reflection and discussion with faculty. Now, I so enjoy my chemical engineering courses that I plan to continue my education in this field.    The controversy that pushed me over the edge of fear of changing my major was the air pollution problem caused by our transportation. I have always been in love with cars and motorcycles, so I want to work on the electrical vehicle (EV) to fight this environmental problem.    As you know, the state of California will implement the regulation that requires all car manufacturers to sell Zero Emission Vehicle (ZEV) by the year 2003. Although manufacturers have decided the EV is a quick practical solution, I believe there are many problems that need further research. The latest prototype EV uses a Nickel-Cadmium (Ni-Cd) battery as a power source. The battery is mechanically simple, yet, it could be a good alternative to an ordinary internal combustion engine. However, the EV requires about a 288-volt battery which weighs about 1170 lbs. This Ni-Cd battery costs well over $30,000! Some EVs even require a 200-volt power source, a specially made battery charger, and may take up to eight hours to recharge. Even in Volvo's breakthrough idea of an EV with a gas turbine which serves as an energy source and recharges simultaneously, the gas turbine is made of Boron, which is extremely expensive. As a graduate student, I hope to work on developing lighter, more effici ent and economical materials that can contribute to solving the problems with electrical vehicles.    I am committed to my major, chemical engineering, because, as a mechanical engineer, I could only get involved with the development of the structure of EV's but not the development of advanced materials that may be used for electrical vehicles.    I seek more specialized education in advanced material development and the advanced chemistry behind a cleaner burning alternative source of energy, such as methanol. With this special knowledge, I will devote all my effort to creating advanced materials that are cheap, light, and can store more energy than the Ni-Cd battery; it would not be a dream to have clean air in the near future.

Nora †A Classical Hero in Henrik Ibsen’s A Doll`s House Essay

Nora Helmer, the central character, wife of Torvald, and mother of three children, is indeed a classical hero in Isben’s A Doll’s House. She was hiding her character and personality throughout the play under the pretense of the ‘ideal 19th century wife’ who completely abides to her husband. The character of Nora is quite tough to interpret as she is made out of a combination of different traits. Even though she is found to be playful and silly in certain places, she appears very differently in certain other places being very practical and astute. She is indeed a hero as she was successful in showing that she is a supporting wife, and a good mother. Nora attempts to become a strong individual even though she was being locked in a male dominated world. Her husband Torvald’s dominating nature was the one that was preventing her from become self motivated. She appeared inexperienced, naà ¯ve and vulnerable till the end when she surprised everybody by boldly leaving her husband and children to live an independent life. Nora’s world appeared to be so childish that the author has named it as a ‘doll’s house’. She appeared as an alien to the real world with no real world experience. She was even found humorous in few incidents. But we can see the same Nora being serious and trying to be superior as she says â€Å"one isn’t without influence†. She is indeed a captivating character. Even though Nora is constructed as immature and silly, we can see that this nature is enforced by the society around her. However her true nature was destined to be revealed later. Nora is found to be an independent woman who was restricted within the ‘dollhouse’ by her husband. Her life was like that of a butterfly that is trying to get out of the cocoon to show its true colors. We can see Nora striving, throughout the play, and finally unveiling her original self. She is indeed a classical hero. She was submissive to her husband and was enthusiastic and smart. We can say that Nora was always right in her attitude as this was the best she can be towards her dominating husband. Towards the end of the play she discovered herself and took the big shocking decision to leave her husband and children for ever. Nora is found to be swinging along the extremes. We can find her extremely happy during some times and deeply depressed in certain other times. We can find her desperate and needy and also prosperous and self sufficient. Nora is sometimes wise and sometimes silly. She is tottering between the personality she wants to be and the personality she pretends to be. She was found subordinate to her husband Torvald who believed that women are frail and can never make decision of their own. However finally Nora gets hold of her individuality and dares to take the great decision to abandon her husband and children. Nora’s great passion for life and her strong feministic beliefs stimulated her to take the decision of her life. She courageously broke away from the doll house that appeared as a prison for her all through these days. Nora was always under the care of someone, first with her father and then with her husband. Nora was a materialistic, impulsive and babyish. But Nora appeared as a bold woman in the final scene of the play. We can see Nora the classical hero walking out of her house in the final scene to live her life. All this makes us doubt whether she was pretending to be silly all through these days to adjust with the patriarchal oppression she was suffering from her husband Torvald. Nora finally becomes fully independent to renounce the false union of marriage and the burden of motherhood. She says â€Å"Never see him again.   Never.   Never.   Never.   Never see the children again.   Them too.   Never. never.   Oh – the icy black water!   Oh – that bottomless – that -!   Oh, if only it were all over!   Now he’s got it – he’s reading it.   Oh, no, no!   Not yet!   Goodbye, Torvald!   Goodbye, my darlings.† Nora always wanted to get out of the clutch of her husband as she says to Rank and Linde â€Å"I’ve the most extraordinary longing to say: ‘Bloody hell!’†Ã‚  She finally gets out all her social and traditional commitments and obligations as become free as a hero. She is such a classical character that our hearts are with her even though she took the pitiless decision to leave her moral husband and innocent little children. She can be called as a hero as a fought for a good cause, the freedom for the weaker sex. The position of women in the 1800’s, during the time of Nora was too low. They lived as housewives with no right to vote, own property, and make any significant transactions. Nora recognized her slavery and preferred to break away and live a life with freedom. It is nothing but her courage to fight against oppression made her the most admirable stage heroine of the century. What she has done is perfectly justifiable in the light is modern ideology and culture. She was just being a model to the women of modern days. She stepped into a wider world and making her husband understand that he is not the noble person that she expected him to be. She understands that she can no longer continue as a shadow of her husband. She turned out to be a classical hero in the contemporary male dominated society that oppressed women to the core and considered them as a second-class citizen. She just initiated an awakening and made a classical turn in history. Work Cited Ibsen, Henrik. ‘A Doll’s House’. Introduction to Literature: Reading, Analyzing, and Writing. Englewood Cliffs: Prentice, 1990

Letter of recom

He has been a student In the â€Å"Computer networks† and laboratory sessions In â€Å"Computer networks and case tools† and â€Å"Network programming† during the IT program at EWES college. I have worked with many students having essential knowledge In Information technology. Every year I notice that a few outstanding students offer a unique perspective and really embrace their learning of the subject matter. Mr.. EX. has consistently shown such a strong desire in practical subjects to learn, that I simply loud not turn down his request for recommendation.At numerous occasions, he would contact me after the class and try to understand logics behind various programming. Also, he contributed astutely to class-room discussions that proved his intellectual might. He asked most penetrating questions about the subject being discussed and explicated his ideas with effortless impromptu grace. During discussion of case studies, he was highly effectual in applying the cou rse material In analyzing the problem situations. He explained his views very concisely, clear and coaxing. He performed good leadership skills when Involved In group project.During several team case studies, he took charge of the team and he was aware of strengths and limitations of his team members and assigned task accordingly. He Is very well liked and respected by both peers and his professors. He continues to impress me with his knowledge, skill and dedication to his work. I'm sure you will find him to be a student whose talents will only shine further through your graduate program. It is my sincere hope that you will accept his application to your university with financial assistance.Please feel free to contact me if you require further information. Yours truly, proof. BBC Head of Department, Information Technology, EWES college. Letter of recon By Cahill-Guava student in the â€Å"Computer networks† and laboratory sessions in â€Å"Computer networks have worked with many students having essential knowledge in information discussion of case studies, he was highly effectual in applying the course material in coaxing. He performed good leadership skills when involved in group project. During and limitations of his team members and assigned task accordingly.

A Synopsis of the Movie Billy Elliot Essay Example

A Synopsis of the Movie Billy Elliot Essay Example A Synopsis of the Movie Billy Elliot Paper A Synopsis of the Movie Billy Elliot Paper This theory Is based on the Idea that In relationships benefits must outweigh cost to have a compatible relationship. In the movie of Billy Elliot, this is extremely obvious in the relationship of Billy and Mrs.. Wilkinson. These two put in time and effort so that they can reap the benefits later in the movie, Mrs.. Wilkinson teaches Billy how to dance for free during her free time. She wishes nothing more then for him to succeed and In turn he lives out the dream she never could. In the opposite, Billy works hard because he sees that Mrs.. Wilkinson dream was never achieved and he wishes to do well not only for himself but for her as well. He also sees that If he does well, he will later be able to use his talents to make a living while doing what he enjoys. In both situations the work put into the relationship between the two is outweighed by the benefits which come from the effort put in. This is also very obvious in the the strike itself, the union feels as if the costs of working are not worth what they get In return so they decided It was time to do something about it. On the there hand, the government feels the opposite, In that the work the minors put In Is either equal to the benefits or more then what they deserve to have. The government also feels that even without the striking men they still receive what they need for the remaining workers, so their needs are being met by the workers costs while those remaining minors have the same feeling towards the government. Conflict Theory: The conflict theory is the idea that, there are levels in society and there will always been conflict between those. Such groups as the bourgeoisie who are the rich and rueful control the proletariat who are the working people. These two groups are always fighting to better themselves which creates conflict between the them. In the example of Billy Elliot, Bubbly brother Tony and father Jackie work as minors who represent the proletariat. They are also part of the the minors union who are on strike and fighting the government, who are the bourgeoisie for their rights. The workers want better conditions and more money while the government wants to keep down costs. The government works hard to oppress the minors with violence and force. In turn this creates more conflict then the strike which is going on already. This conflict Is prevalent throughout the entire film as the government and union fight until the bitter end where the government wins the battle. In the situation of Billy himself this theory is seen. Billy who would be considered the proletariat is being controlled by his family and friends and how they think of him and his choices. His friends and family are the bourgeoisie and they wish for him to be a certain masculine way and do now believe that ballet is something that he would do. They believe that If he does ballet he Is gay and because this is not what they believe In they oppress Bubbly dreams and aspirations. At one point, Bubbly father even takes away ten money en need Ecological Theory: s Tort Nils Dealer lessons so en cannot go anymore. This is the theory that explains there are four levels to life, these level all affect the smallest level of micro indirectly. The next level is the mess, then ex. and finally the macro level. The micro level for example is a child and family, in this level everybodys actions affect each other directly. As you move outward into the other levels the people in those levels actions indirectly have an affect on the micro level such as teachers providing the students with knowledge, on the ex. level the parents life and city affect the child or family in either adverse or positive manners. Finally comes the macro level which is something such as national issues or government which can affect peoples lifestyles and actions. Now in Billy Elliot you see this as Billy, the father, brother and grandmother represent micro. Also Mrs.. Wilkinson, Debbie Wilkinson, ND Michael Jeffrey are the mess level then comes the ex. level which is reflected by the union and their fight against the government who is the macro level. All these people and organizations have a direct or indirect affect on Billy. His family forces him to be a certain way and the way they act influences Billy to go into boxing and not ballet. Then comes Mrs.. Wilkinson, her daughter, his friend Michael, his boxing coach and the pianist who try to influence Billy to go in one direction or another. As you move up through the levels it is possible to see how the father and brothers work fife conflicts and influences what Billy can and cannot do. Because the strike money around the house is very tight and the money provided to Billy for his boxing lessons was worked hard for he must do as the father says. When Jackie finds out that Billy has been spending the money on ballet he is very angry and assaults Billy. This is an indirect affect of the strike which is occurring at the time. This is also the representation of how a national issue affects the micro level as the governments decisions to not conform to the unions demands keeps the family form making the money they need.

Visa J-1 para estudiar la especialidad médica en USA

Visa J-1 para estudiar la especialidad mà ©dica en USA La visa J-1 permite a los mà ©dicos extranjeros graduados en facultades de medicina fuera de Canad y de Estados Unidos estudiar sus residencias o especializaciones en este à ºltimo paà ­s.   Asimismo, esta visa permite a los mà ©dicos de otros paà ­ses ingresar a Estados Unidos para realizar investigacià ³n avanzada en el mbito de la medicina. Es decir, permite adquirir conocimientos clà ­nicos y no clà ­nicos y esta diferenciacià ³n es muy importante como se ver ms adelante en relacià ³n a la regla de los dos aà ±os. Este artà ­culo explica los requisitos fundamentales para participar en este programa de visa J-1 para alien physician. Por ejemplo, quià ©n puede ser patrocinador,   requisitos de certificacià ³n y para solicitar la visa, cambios de especializacià ³n, cà ³mo llevar a la familia y, por à ºltimo, la famosa regla de los dos aà ±os y cundo no aplica o es posible pedir una excepcià ³n. Finalmente, no confundir con el programa distinto de trainee o prcticas  con visa J-1, en el que tambià ©n pueden participar mà ©dicos, ya que las reglas son distintas. Patrocinador de mà ©dicos para la visa J-1 para especialidad o residencia La Comisià ³n Educativa para Graduados Mà ©dicos Extranjeros (ECFMG, por sus siglas en inglà ©s) es el à ºnico patrocinador reconocido por el gobierno de los Estados Unidos. Y es que de entre todas las visas no inmigrante con las que es posible viajar a Estados Unidos, las J-1 de intercambio tienen, entre sus requisitos, la necesidad de contar con un patrocinador, tambià ©n conocido como esponsorizador, que tiene que estar reconocido oficialmente.   Certificacià ³n de los estudios realizados por los mà ©dicos extranjeros Antes de solicitar la visa, la ECFMG tiene que certificar que el mà ©dico extranjero interesado en una visa J-1 est preparado para participar en un programa de especializacià ³n o investigacià ³n en Estados Unidos. El proceso de certificacià ³n es largo y complejo. Entre los requisitos, ser necesario demostrar los conocimientos mà ©dicos y tambià ©n un alto nivel de inglà ©s, tanto oral como escrito, que se mide mediante los resultados obtenidos en un examen conocido como TOEFL. Tambià ©n es imprescindible aprobar una de las siguientes pruebas: Partes I y II del National Board of Medical Examiners Examinationel Foreign Medical Graduate Examination, Step I y Step IIo el Visa Qualifying Examination (VQE) Todas esas pruebas son gestionadas por ECFMG. Requisitos para solicitar la visa J-1 para mà ©dicos subcategorà ­a alien physician Una vez obtenidos el certificado de la ECFMG y otros requisitos, esta organizacià ³n emite un documento conocido como DS-2919.   Tambià ©n es necesario una declaracià ³n por escrito del gobierno del paà ­s en el que reside el mà ©dico extranjero en el que se afirma que hay una necesidad en dicho paà ­s de doctores especializados en la rama que la que se va a buscar la especializacià ³n. Asimismo, se necesita un contrato u oferta de la institucià ³n en la que se ha sido admitido para realizar la especializacià ³n. Los candidatos extranjeros y los ciudadanos estadounidenses que estudiaron Medicina fuera de EEUU son considerados IMGs. Sus oportunidades durante el proceso que se conoce como Match para ligar candidato con institucià ³n acadà ©mica/hospital son generalmente no tan buenas como las de los graduados en facultades de Estados Unidos, por lo que se recomienda venderse agresivamente con los directores de los programas que interesan para levantar cualquier sospecha que pueda recaer sobre la calidad de sus estudios previos. Una vez que se tienen todos los pasos previos completados, ya se puede solicitar la visa J-1, lo cual se hace en là ­nea completando el formulario DS-160. El tiempo de tramitacià ³n depende del consulado o embajada y tambià ©n de las circunstancias personales del solicitante. Como parte de la tramitacià ³n es necesario pagar la cuota, que no se recupera si la visa no es aprobada. Tambià ©n se pasa por una entrevista en el consulado o embajada y en algà ºn momento del proceso, que varà ­a segà ºn la ubicacià ³n, se tomarn las huellas digitales del solicitante y una foto. Como en todo tipo de visas no inmigrante, las razones por las que puede haber un rechazo de la negacià ³n son muchas, distinguià ©ndose causas que convierten a una persona en inelegible y aquellas que lo convierten en inadmisible.   Si bien en la mayorà ­a de los casos el problema puede surgir porque el candidato no demuestra suficientemente que su intencià ³n no es quedarse en Estados Unidos. Es muy importante poder probar que se va a regresar al paà ­s de origen. Aunque no hay reglas expresas sobre quà © documentos utilizar, es de gran ayuda seguir las reglas generales que se utilizan para este fin cuando se solicita una visa de turista. Visas para familiares para mà ©dicos realizando la residencia en Estados Unidos El cà ³nyuge del solicitante de la visa J-1 y sus hijos solteros que son menores de 21 aà ±os pueden acompaà ±ar al mà ©dico a Estados Unidos. Su visa es una J-2, de dependiente. Para poder solicitarla es necesario solicitar a ECFMG que extienda el patrocinio a estos familiares. Trabajar en Estados Unidos   La finalidad del mà ©dico es especializarse. Para ello obviamente debe realizar prcticas en su campo, por las que ser compensado econà ³micamente. Sin embargo, lo que no puede hacer y est estrictamente prohibido es trabajar fuera del programa. Hacer tal cosa es una violacià ³n migratoria que puede provocar la cancelacià ³n de la visa. Cambios de especialidad mà ©dica Si el mà ©dico con una visa J-1 inicia una especializacià ³n y cambia de parecer y decide que prefiera otra, puede tramitar un cambio de la misma siempre y cuando todavà ­a no tenga completado el segundo aà ±o de la especializacià ³n.   Una vez iniciado el tercer aà ±o ya no es posible ese tipo de cambios. La regla de los dos aà ±os de permanencia fuera de EEUU En principio, los mà ©dicos que participan en un programa J-1 dentro de la categorà ­a de alien physician deben salir de Estados Unidos por dos aà ±os y residir en otro paà ­s durante ese tiempo. Esto NO quiere decir que no puedan viajar a USA   como turistas, quiere decir que no pueden obtener una visa de trabajo de la familia H o de la L o una green card. Esto afecta incluso a las personas casadas de buena fe con un ciudadano americano. En principio, les aplica esa regla. Pero hay excepciones. Por ejemplo, no aplica a los mà ©dicos cuya labor en los Estados Unidos fuera de investigacià ³n, observacià ³n o enseà ±anza y no tuvieran un contacto directo con pacientes. Adems, es posible pedir un permiso conocido como waiver para que no aplica esa regla. Requisitos para la waiver de los dos aà ±os Son 4 las posibilidades para pedir la waiver a la regla de residir dos aà ±os fuera de Estados Unidos al finalizar este programa: Que el Departamento de Salud de uno de los estados solicite una waiver a nombre de un mà ©dico determinado. Hay un mximo de 30 por estado por aà ±o fiscal. Es lo que se conoce como el programa Conrad 30 waiver.Que una agencia del gobierno solicite la waiver.Que se dà © la circunstancia de que si el mà ©dico retornase a su paà ­s de origen que pudiera ser perseguido por razà ³n de su raza, religià ³n u opiniones polà ­ticas.Que estuviera casado con una persona ciudadana americana o residente permanente legal o que tuviera hijos con esos estatus y si el mà ©dico o la doctora tuviera que salir de Estados Unidos se producirà ­a una situacià ³n de extrema dureza para el familiar ciudadano o residente. Opciones para trabajar en USA como mà ©dico al finalizar la especializacià ³n   Tras finalizar el programa y cumplir la regla de los dos aà ±os, si se est obligado a cumplirla, -recordar que los mà ©dicos no clà ­nicos no estn sujetos a ella-, se puede obtener una visa de inmigrante (green card) o una de trabajo. Los mà ©dicos pueden visas L-1 de transfer o H-1B para profesionales. En cuanto a las green card, existen varios caminos para obtenerlos, incluidas las de por razà ³n de trabajo incluyendo la categorà ­a de extranjero de habilidad extraordinaria y la de residencia con waiver por razà ³n de interà ©s nacional. Tener en cuenta que en estos momentos est paralizada la opcià ³n que permità ­a a los doctores interesados en prestar servicio en el Ejà ©rcito a travà ©s del programa  Mavni, que abrà ­a las puertas a la adquisicià ³n de la ciudadanà ­a de un modo inmediato. Finalmente, los mà ©dicos se encuentran entre los profesionales mejor pagados de Estados Unidos, si bien hay notable diferencia segà ºn la especialidad, aà ±os de prctica e, incluso, ubicacià ³n. Este es un artà ­culo informativo. No es asesorà ­a legal.

Ethnography and ethnographic research report (ethnomusicology) Paper

Ethnography and ethnographic report (ethnomusicology) - Research Paper Example The reflection which is created in society is one which is based on several expressions that are associated with the culture. When looking at the context of rock music, it can be seen that there are specific associations with the trends of the music, as well as how the culture relates to the ideals of the music. The rock genre becomes a reflection of the social and cultural ideologies and identity of an individual. For collective groups, it is this genre that provides a sense of social worth to specific groups and provides an understanding of where one fits in with a specific identity. This piece of field work will examine the aspects of rock music and how it creates an identity for those that fit into a segment of society. The association with rock music is one which is expressed within various groups and interactive areas. The ability to create social worth is directly linked to the expression of rock music and the applications that are within society. Currently, youth have created global structures that create the identity as an institutional structure (Kjeldgaard, 2006). This means that there are several formations of generalized areas where youth meet to show the social worth and identity while moving through structures that don’t have the boundaries of locality. ... se of the online region will show how rock music isn’t about locality among youth, but instead is creating a sense of global worth that is growing within the society. Results of Data The first rock artist which was considered was Dave Matthews, an international musician that continues to perform and release CDs for the youth crowd. A fan base for the band was considered, as well as a forum which was attached to the band. The most popular topics that were on this site included Dave Matthew tickets, an autographed poster by â€Å"Dave and Leroi,† performance discussions and a download of â€Å"Crash Into Me,† one of the most popular songs of the band (MFC, 2011). There was also an interview conducted with one of the top individuals who was interacting on the site, which included questions on why they were interested in the band. The first questions were based on the ability to perform by the band as well as the easy to remember tunes. However, after asking why the tunes could easily be remembered, the individual stated that there was a personal connection made with the themes of the song that related to their life. The second site considered was not based on the popular genres of rock, but instead moved into what is considered underground rock and indie rock. This is produced by artists which don’t have a record contract and which build their fan base through grass roots efforts in their community. The focus of this particular site is to show videos, performances and the live options of the bands so others can connect to them. The network also consists of spreading the name of the indie artists so they can receive assistance in gaining a stronger reputation on a global level (Underground Rock Music, 2011). To find the most relevant indie artists, the social networking

Effect of modern technology texting and languages in academic Essay

Effect of modern technology texting and languages in academic communication language - Essay Example While it is frequently argued that the use of contractions, slang, and icons in text messaging is a signal for the development of a new language, the fact is that it signalizes death of appreciation of the written language because of its complexities. Modern technology texting and language is defined by traits and qualities that are significantly different from those of the academic communication that is otherwise carried out every day. â€Å"Short-cuts, including abbreviations, acronyms, and unique spellings [are] most prevalent in the instant message conversation, followed by pragmatic signals, such use of emoticons, emotion words, and punctuation, and typographical and spelling errors were relatively uncommon† (Varnhagen et al, 2010, p. 719). Unlike that, academic communication employs the use of proper grammar, sentence construction, and the quality of writing is governed by such factors as flow of writing, and smooth transition of ideas from one paragraph to another. There are certain factors behind the death of appreciation of written language. The first among these is the time. Typing is more time-consuming than speaking. Accuracy is another element. Typing is more prone to errors than is speaking (Herring, 2003). In an attempt to compensate for such issues, young generation communicating through the instant messaging has developed short cuts. An example of such short cuts is writing â€Å"l8r† instead of â€Å"later†. In addition to that, acronyms are frequently used in place of common phrases, e.g. use of acronym â€Å"brb† in place of the phrase â€Å"be right back† (Werry, 1996). Another quality that provides spoken language with an edge over the written language is the ease of expression of emotions in the former unlike the latter. Users of text messaging have developed the graphic pragmatic devices in support of the communication functions. Examples of these include smileys or use of expressions like â€Å"YW † in place of â€Å"you’re welcome†. New ways

Internal Analysis of Sab Miller Company Research Paper

Internal Analysis of Sab Miller Company - Research Paper Example The corporate governance is maintained at high standards by the committed directors which they believe to be the base for carrying out their responsibilities effectively. They aim for providing the right leadership and control over the environment to produce the value and even sustain the delivery of value to the entire shareholder of the company. (Ahmed, 2008, pp. 23-25)The corporate governance structure of the company comprises of 15 boards of directors amongst which five are non-executive non-independent directors and six are independent non-executive directors, and two are executive directors Mr.Clark the chief executive and Mr.Wilson the chief financial officer of the company. The chairman of the company is Mr.Manser. The structure of the corporate governance comprises of non-executive chairman, managing director, and some committees like audit, nomination, remuneration, corporate accountability and risk assurance, accountability committee, and the business units. The operations of the board are to set strategic objectives of the group, to determine different investment policies, sets upon performance criteria, and forwards the planning and implementation of those goals along with various policies including the various risk parameters. There are specific matters reserved by the board such as approval of the financial statements, the business strategy being adopted by the group, the plan for the annual capital expenditure, major capital projects, managing the various changes in the group’s management and control structure, various risk management strategy, material investments and disposals, implementing various sustainability and environmental policies, and other treasury policies. The board clearly governs through the elected board committees and monitoring the system. The board applies integrity, accountability, and principles of good governance through all the activities it performs and each of its directors bring independence and ju dgment to the role. By such defined structure, each member of the board are well aware of their responsibilities towards the company’s stakeholders and the board keeps a regular review on the performance and the core governance principles. The executive directors are responsible for proposing various and implementing operational decisions. The non-executive directors contribute to the formulation of strategy, decision making, and forming policies with the help of their knowledge. The audit committee’s responsibilities being to review and challenge the financial statement before final submission to the board, review and examine well the risk management system and internal control environment systems within the group and then carrying out analysis of the group’s overview, to recommend to the board regarding the appointment and removal of external auditors, to check the effectiveness of the internal audit process through focus on charter, staffing, annual work plan s, organizational and reporting structure (SabMiller, 2013).

Children and young peoples work force Essay Example for Free

Children and young peoples work force Essay Understand what is required for competence in own work role. 1.1 describe the duties and responsibilities of own work.W  hats in the contract  hours Lines of reporting  specific roles and responsibilities (behavioural support, supporting children and young people with special educational needs, supporting be;inhgual children and young people0  compliance with policies and procedures of the setting (behaviour, children and young people protection, health and safety, keeping up to date with changing procedures, keeping up to date with changes to practice). 1.2 explain expectations about own work role as expressed in relevant standards.  standards relevant to own work role, eg national occupational standards for childrena care, learning and development ( NOS CCLD),  national occupational standars for learning, development aqnd support services ( NOS LDSS)  -in relation to own duties and responsibilities eg role to expectations to meet standards eg CCLD 202 help to keep children safe, see more:explain expectations about own work role as expressed in relevant standards CCLD 303 promote childrens development LDSS 320 support the needs of children and young people with additional requirements, GCU 6 reflect on, develop and maintain your practice  course apprenticehsip notes  coursework starter  hayley  rough notes  guidelines  to use for when get stuck  in starter pack LDSS 320 support the needs of children and young people with additional requirements, GCU 6 reflect on, develop and maintain your practice

Facebook, YouTube and Twitter: Changing the World Essay example -- Med

Introduction Media and society have always been inseparable. In his article The Mediatisation of Society Theory (Hjarvard 2008), Stig Hjarvard deduced that media simultaneously have become an integrated part of society. This integration, undoubtedly, has brought about changes in societies and media as both sides interact with and affect each other. One of prominent discussion covering this issue is that media have generated a great impact to the way people live. New social media, such as Facebook, YouTube and Twitter with their â€Å"premise of increased engagement, a radical change from mass communication to interaction, from information transmission to dialogue† (Hoffmann & Kornweitz, 2011, p. 32) have made users to be more extrovert, provided them a link to other parts of the world or simply created opportunities to get in touch with someone they never expected before. Hence, the existence of media has plays a significant role in human life today. Thus, these changes do not only happen in today’s societies who are surrounded by technologies brought by vast growth of information and communication channels. In fact, media have revolutionized the human civilization since thousand years ago when people â€Å"had no idea about electricity or alphabets† (Hikmah, 2011). History has proved that the invention of communication tools such as printed media or telephone has encouraged people to extend their influence over people in other areas, spread their ideas or even inspired them to transform the governmental system (Crowley & Heyer, 2011 ). Related to that, the ideas of the very nature of media may bring major effects within the society have captivated the attention of several communication theorists. This concept then called â€Å"Medium Theo... ...na Media Research, 6(1), 86-90. Sloan, J. (1968). UNDERSTANDING McLUHAN: SOME IMPLICATIONS FOR THE SPEECH TEACHER AND CRITIC. [Article]. Speech Teacher, 17(2), 140-144. Sollis, B. (2008). PR 2.0: Putting the Public Back in Public Relations. Retrieved 29 August, 2011, from http://www.briansolis.com/2008/04/pr-20-putting-public-back-in-public/ Stutzman, F. a. H., W. . (2009). Boundary Regulation in Social Media. Paper presented at the AOIR. Retrieved from http://fredstutzman.com/research.html Wallop, H. (2011). Japan earthquake: how Twitter and Facebook helped. Retrieved 12 April, 2011, from http://www.telegraph.co.uk/technology/twitter/8379101/Japan-earthquake-how-Twitter-and-Facebook-helped.html Windah, A. (2005). Impact of Electronic Sinema of "Tangisan Anak Tiri" to Children's Perseption Toward Stepmother Image. The University of Lampung, Bandarlampung.

Unit 3 Distinction 1 McDonalds

Unit 3 Distinction 1 In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations. Marketing Concept strengths and weaknesses. Production Concept: The production concept is the process of making and distributing the products to the business outlets. Some businesses only focus on its production process rather than the distribution process. The whole production concept consists of quality control of the product, testing and measurement of the product.The marketing concepts strengths are that it allows McDonalds to focus on specific four stages. McDonalds are able to justify the stages of its products and the business. It enables McDonalds to understand their product specifications, quality of the product, product volume, product appearance and the consistency of the product. The distribution concept enables McDonalds to distribute its products to different outlets within the world and this increased dem and of certain products. With the production/distribution McDonalds can satisfy customers needs regardless to their demographic segment.This shows that they have met their aims and objectives of and these aims and objectives could have further development in order to remain successful in the fast food industry market. In reality the production concept does not really have an impact on McDonalds business activities because they do not really concentrate as they think it is not necessarily to their sector. The reason that McDonalds does not really concentrate on the production concept because it saves them additional money for distribution which is more effective and has a positive impact on McDonalds business.Selling Concept: This is when a business persuades, informs and encourages customers to purchase their products through aggressive promotion. McDonalds uses the selling concept because customers know about their prices and products, that is because it suits every segment, the pr oducts are affordable. Also the promotion techniques McDonalds use are very effective and this increased demand of a product and a larger customer base, this is because McDonalds has always tries to keep customers interest on a high level. McDonalds use vouchers as part of their promotion, these vouchers are often given on busy days in town.These vouchers last for a long while and this increased the customer base because McDonalds base their selling campaign of its overall brand and lifestyle. McDonalds is already successful selling its products because they make people aware of the quality of their products. Also the menu counters are also part of their promotion and this helps customers to have a clear remembrance of McDonalds products because they are descriptive and eye catching. The menu counters helps to give a feel about the product before it is been purchased. This also makes McDonalds business look more distinctive as well.McDonalds segments its market by using policies of cheap prices and by the characteristics of its products. The selling concept plays an important role of McDonalds business because they use aggressive and rational promotion such as advertising to encourage and persuade consumers to purchase a product from McDonalds. The selling concept combines with the marketing mix and promotional mix because McDonalds adapt the products they offer, the price, the place, where it would sell best, and the type of promotion they would need to gain the specific target audience interest.The selling concept increases the brand awareness of McDonalds. With the selling concept it enables McDonalds to increase its customer base because they use different types of methods of promotion to reach its segment and customers have become more familiar with McDonalds brand. For example at the end of 2003 McDonalds launched a new menu called the Pound Saver menu; the menu represents great value and savings on selected items on the menu. The majority of items cost ? 0. 99.This menu was advertised frequently to refer to the price of the menu; this showed that McDonalds is for anyone regardless to their lifestyle. McDonalds obtained an additional customer base and this had a positive impact on sales. Also McDonalds have sponsored past Olympics and this increased the demand of a product especially the Big Mac, they also gained free publicity and this also increases the customer base. This avoids customers to switch to competitors and this means that they will obtain a healthy and stable profit for the future.In the past year if a customer bought a meal from McDonalds the customer would receive a cup as part of their purchase. This increased the amount of customers they get and it also made McDonalds stand out from its competitors. A unique selling point of products differentiates McDonalds from its competitors because they will be more customers visiting the restaurant and this will result to increase of sales. Product concept: This is when a bu siness products is part of their business brand image. The products shape the business and its unique selling point in the market.The product concept allows McDonalds products to be on limited edition to test customer satisfaction, so if customers are not satisfied with the new product McDonalds would simply get rid of the product and it will avoid them from making a loss as well. However the product concept is rarely used at McDonalds because they sell similar products like their competitors, however they always bring in new products to increase its customer base and being ahead of competition in the fast food industry market. For example last 4 years McDonalds launched the deli meal and it consist of 5 types of different burgers.The deli meal became a success to McDonalds business because a lot of customer were satisfied with the additional meal that has been added on to the menu. The deli meal increased the reputation of McDonalds brand because it made them look diverse; this sho ws that McDonalds is capable to differentiating its products from its competitors by introducing products that have a unique selling point in order to increase sales and customer base. Marketing concept: This is when a business gathers information from its customer, competitors, market environment and the economy.McDonalds benefit from the marketing concept because it moves the target audience to some type of action; this might be to purchase a product from McDonalds, visit McDonalds, or to increase purchases of the products. With the marketing concept it enables McDonalds to distribute its products to the right segment of people. It helps McDonalds to understand its products and innovative of distribution channels. With the marketing concept McDonalds is able to achieve its aims and objectives which consist of meeting needs of their target group, being efficient when it comes to competition and to make a profit.The marketing concept allows McDonalds to widen their marketing strateg ies in order to remain successful in the market. The marketing concept helps McDonalds to understand rising living standards, changes in law with packaging, new food production technique and changes in patterns eating out. The marketing concept justifies whether the number of target customers is growing or shrinking and whether their buying habits will change in the future. The market concept helps McDonalds to make effective decisions about its business by providing information that can inform one decision making process.The weaknesses of the product concept are that it does not justify consumer needs. It can’t look onto the future of McDonalds products. McDonalds does not really concentrate on the production concept because they are concentrating on other concepts such as the product and marketing concept which has a positive impact on the business and the brand itself. The production concept does not have an impact on McDonalds business. The product concept is about having a unique product which customers will get satisfaction out of eating.However McDonalds competitors offer similar products to attract the same segment of people and this does not make them look very distinctive. If McDonalds don’t promote enough to their target audience especially when they have launched new products, customers would not know anything about the product and this would decrease McDonalds sales as well. The marketing concept is an expensive tool because McDonalds have to employ specialist marketers if they want their marketing research to be effective and reliable. However McDonalds can still afford the costs of the whole marketing concept because they have the money.It can be time consuming as well because some information such as past data could be outdated and some past data are not very reliable or useful for McDonalds. Recommendations Production Concept: In my opinion the production concept is vital to McDonalds business because they would still need to mak e sure that they have the same ingredients to make the products. The most important of all is that the products will still have to look identical and taste the same before the products get distributed to other outlets of McDonalds.This is because if the products of McDonalds have different ingredients and different taste McDonalds would not look distinctive in customers eyes because customers would be complaining about the lack of quality of their products. This could also have a negative impact on the brand image as well. Selling Concept: In my point of view McDonalds should continue to use the selling concept as part of their marketing strategy because it has made McDonalds successful and well established, people know about McDonalds and it is spreading across the globe.The selling concept has increased the product positioning of McDonalds and it also developed customers trust and loyalty of McDonalds brand image. It has increased the market share for McDonalds as well. It also de fined the success or failure of new launched products. Product Concept: McDonalds could introduce multi cultural meals to suit ethnic minorities due to different cultures and tastes. This would make McDonalds brand image more diverse and unique in the market. This will also have a positive impact on McDonalds future profits.Introducing multi cultural meals into McDonalds is a big advantage for them because they will be able to meet every ethnic requirements, this will also increase the number of ethnic people visiting McDonalds. McDonalds could start launching a special family feast which is at aimed at families for example a meal for ? 10 which is enough for a family of four. McDonalds would benefit from this additional meal for a family of four because there will be attracting big families, this would be another target group and this will have a positive impact on future profits.McDonalds could also Marketing Concept: McDonalds marketing concept is already effective and well estab lished because they are still meeting the customers needs and also they always aim to develop their marketing strategies in order to remain successful throughout the years. Marketing Principles strengths and weaknesses Understanding consumer needs: Understanding consumer needs is vital to a business because if a business fails to meet customer demands they will see a decrease in their customer base, and customers will be likely to switch to competitors.It is important for a business to keep up to date with customer demands in order to satisfy them so that customers will keep coming back. Without meeting consumer needs a business would not be able to operate. The marketing principles strengths are that it enables McDonalds to concentrate on its customer needs and they can refer back to the marketing mix in order to meet the needs of its customers. It is an easy process for McDonalds to follow in order to meet its aims and objectives. McDonalds are able to identify specific targets th at may require more attention.It enables McDonalds to know its customers for example the customers of McDonalds are the end users. McDonalds are able to meet customer needs and this has a distinct competitive advantage for McDonalds because people still go in there, it is affordable and it suits every segment taste regardless to their preference, McDonalds is for everyone. The marketing principles makes McDonalds understand the business itself because they know what they are selling; they know the purpose of their business. With the marketing principles McDonalds are able to praise their strengths and weaknesses to its customers.McDonalds know their competitive edge in the fast food market which allows them to plan ahead and creating new strategies in order to be ahead of their competitors. McDonalds has already established customer loyalty and this made them very unique in the fast food industry which has lead to a healthy profit throughout the years. McDonalds always manages to id entify the needs of its customers and they always aim to meet the demands of customers and this creates a good relationship with customers.Keeping ahead of competition: Keeping ahead of competition is important in a business environment because competitors will increase their strategies in order to be ahead of competitors. For example Nandos may start delivering products to their customers if their order is over ? 10, this will differentiate them from its competitors and this will the customer base of Nandos. McDonalds keep ahead of competition by having a happy meal with healthier options; the happy meal includes a toy that attracts little children.The happy meal differentiates McDonalds from its competitors and this made them increase its customer base and the effective promotion they used by using Disney movies to distribute the products to little children. McDonalds keep ahead in competition by launching new products into the market so customers don’t get bored of their p roducts, if McDonalds did not invest in new products they would see a decrease in customer base this is because customers would be switching to their competitors and McDonalds would get left behind.McDonalds keep ahead in competition by promoting new products with different methods of promotion such as TV, magazines, newspapers and even on the internet (hotmail). McDonalds also promote long term vouchers to its customers which last about at end of the year; this differentiates McDonalds from its competitors because they are the only fast food business who promotes long term vouchers. These long term vouchers are given in busy places to attract more customers. McDonalds keep ahead of competition by using cheap policies of pricing to suit the segment they have targeted.It is effective because McDonalds is able to explore its opportunities in the market. For example if McDonalds is experiencing good growth in the market they would have the ability to develop its breakfast menu to attra ct potential customers who are likely to visit McDonalds before work. This will increase the customer base of McDonalds and customers are not likely to switch to competitors. Keeping ahead in competition enables McDonalds to update its brand by making their outlets look more modern and welcoming.Keeping ahead in competition helps McDonalds to target new markets which may have a positive impact on future profits. McDonalds can also expand their offers in order to attract more customers and this again increases customer base because customers are not likely to switch to competitors. McDonalds can look into the future because McDonalds always plan for growth and to remain successful in the market and they could invest in new technology, following consumer trends in order to satisfy them.Communicating effectively with customers: Communicating effectively with consumers relates to promotion which relates to other elements of the marketing mix. Without promotion a business would not be ab le to sell its products to its customers because there would be no place or price of promotion. Customers would not know anything about the business. Promotion influences customers to visit and purchase products from the business. The product has to be advertised to show its quality, features, packaging and brand name of the business.The price of the product needs to be advertised in order to attract the customers. The place of where the product is being sold needs to be advertised because it shows how distinctive and the business brand looks. Communicating effectively with customers increases demand of a product and this leads to increase in sales. This makes it hard for competitors such as KFC and Burger King to compete with McDonalds and this is why McDonalds is successful because they are always thinking ahead.McDonalds communicate effectively with its customers through promotion and their promotion is very effective because it creates awareness of McDonalds products. McDonalds have already built a reputation under the brand name and it is growing more respectable across the globe. For example with the McDonalds Yorkie McFlurry advert, McDonalds worked with Cadbury and Nestle and they are both leaders in the market. This shows that McDonalds its brand of the confectionary to influence the concept for its McFlurrys. Communicating with customers effectively makes McDonalds business and products look more distinctive.McDonalds are able to compare strategies that may have worked in the past to increase customers attention and getting their marketing more noticed. It strengthens McDonalds competitive position and the brand image itself because they can grow and expand. The marketing principles weaknesses are that McDonalds does not make good use of technology as they may feel like it is not necessarily to their business, however technology can also increase future profits because technology is used very often today by business and this makes them more successfu l and competitive in the market.The marketing principles can be expensive as well and time consuming however McDonalds has the money to have these principles adapted to their business. Recommendations Understanding consumer needs: As population trends are changing all the time McDonalds could segment customer’s life cycle, so that they will be up to date with customer demands and meeting the requirements of what the market wants. This would allow McDonalds to spend less money overall because if they know a certain product is not going to sell in the future, they would simply get rid of it.McDonalds would be able to have effective marketing campaigns. Keeping ahead in competition: McDonalds could introduce digital media kiosks for burning CDs, downloading mobile phone ring tones and printing photos for the young people segment. I believe McDonalds would benefit from this digital media kiosk as they will be attracting more younger people. This will differentiate McDonalds from its competitors and differentiation avoids customers from going to their competitors and this would also have a positive impact on future profits.Communicating effectively with consumers: McDonalds could start newsletters via email for consumers who wish to sign up for it. The newsletter will give consumers information about new upcoming products that McDonalds will offer. Consumers who sign up for this newsletter would receive discounts for the new upcoming products. This will have a positive impact on McDonalds brand image because it gives McDonalds a higher chance of increase in sales and it will improve the customer retention of McDonalds. The information in the newsletters will help customers to understand McDonalds business more.The newsletter could be another way of advertising and promoting new upcoming products and developments of current products. This will also get the message across of McDonalds. The newsletters will show the qualities and the value of McDonalds. It woul d also increase the brand loyalty of McDonalds because they will be known as a trusted brand. Newsletters are a low cost of promoting products; this will allow McDonalds to save additional money as well. That additional money could be used to develop its promotion techniques and this would also increase the communication between McDonalds and its customers.McDonalds could set up pages on social networking sites for customers to join. McDonalds could add polls, discussions, and reviews about products they offer. The more McDonalds communicate with customers the more customers will feel attached to their products. Utilising new technology: McDonalds could start utilising new technology more by allowing customers to order online products; this would create an additional customer base for McDonalds and being ahead of their competitors such as Burger King, KFC and Subway.McDonalds could have deals with mobile phone networks because mobile phone networks can receive customers location by using the SAT Navigation. McDonalds could use this method to promote its new offers they offer. I believe this method would be effective because they would see an increase in their customer base and also they would be ahead of their competitors. Although the deal would cost McDonalds a lot of money but they can afford this additional method that may have a positive impact on the business. McDonalds would be likely to see a large increase of sales.