Saturday, August 31, 2019

Pro Capital Punishment Essay

According to my research there are some people who believe the death penalty is right just because it is safer to end one condemned life than to risk the lives of other innocent people. The death penalty is most commonly legal only for the most extreme cases, such as premeditated murder. Even in the event of murder, out of the 15,000 committed each year, we are only now reaching the 1,000 execution mark after thirty years! This plainly shows that those who may be pro capital punishment still use it sparingly. Also backing up the belief for using capital punishment are numerous stories of murderers who, after being released from prison, simply killed again. One such account reads, â€Å"In 1985, 13-year-old Karen Patterson was shot to death in her bed in North Charleston, S.C. Her killer was a neighbor who had already served 10 years of a life sentence for murdering his half-brother Charles in 1970. The murderer, Joe Atkins, cut the Pattersons’ phone lines, then entered bearin g a machete, a sawed-off shotgun, and a pistol. Karen’s parents were chased out of their home by Atkins. Karen’s mom ran to the Atkins home nearby, where Joe then murdered his adopted father, Benjamin Atkins, 75, who had worked to persuade parole authorities to release Joe from the life sentence.† Other accounts show that a life sentence simply is not always enough to stop a person from repeating their crimes. â€Å"In 1965, Robert Massie murdered mother of two Mildred Weiss in San Gabriel, Calif., during a follow-home robbery. Hours before execution, a stay was issued so Massie could testify against his accomplice. Massie’s sentence was commuted to life when the Supreme Court halted executions in 1972. Receiving an undeserved second chance, Massie was paroled, but eight months later robbed and murdered businessman Boris Naumoff in San Francisco.† From a religious standpoint a religion that does endorse capital punishment under certain circumstances is Islam. According to the Qu’ran in Al’ Ma’idah 5:33 â€Å"The punishment of those who wage war against Allah and His messenger and strive to make corruption (Fasad) in the land is only this, that they should be murdered or crucified or their hands and their feet should be cut off on opposite sides or they should be banished from the land; this shall be as a disgrace for them in this world, and in the hereafter they shall have a grievous chastisement† This shows that they believe in the death penalty for those who simply cause corruption or bring disgrace upon Islam, especially if the perpetrator is a former Muslim. The other justification for the death penalty, according to Islam, is murder. â€Å"†¦If anyone kills a person – unless it be for murder or for spreading mischief in the land – it would be as if he killed all people. And if anyone saves a life, it would be as if he saved the life of all people† (Qur’an 5:32). This obviou sly states that murderers should undergo the same penalty as the crime they commited. My personal beliefs about capital punishment are fairly in the middle of the road. On the one hand I do not believe it is sinful for criminals to be put to death, as the Bible clearly endorsed the idea in the Old Testament In Genesis 9:6 it says â€Å" Whoso sheddeth man’s blood, by man shall his blood be shed: for in the image of God made he man.† The New Testament of course contains more of the â€Å"grace† approach and therefore I tend to lean more that way. Although even in the New Testament the Bible states in Romans 13: 4 â€Å" For he ( the police, judges, etc.) is the minister of God to thee for good. But if thou do that which is evil, be afraid; for he beareth not the sword in vain, a revenger to execute wrath upon him that doeth evil.† Clearly this endorses capital punishment for evildoers. On the other hand, people in America are judged as guilty by a group of people who do their best but can hardly be 100% sure on their verdict. Human error may cause and no doubt has caused some innocent people to be condemned to death while some of the guilty roam free among us. That makes me uneasy, and is very disturbing. But is that a legitimate reason to do away with the death penalty? That is a hard question to answer, but I believe the answer is no. I believe there are certain cases where capital punishment is absolutely necessary, but I have to say that I would not want to be the one who makes that decision. How do you judge which life is more valuable than another? The other question has to do with whether or not capital punishment is truly a deterrent to others from committing crimes. There are strong arguments on both sides of that question but it is hard to judge when because of the appeals process and other delays and red tape, only a small percentage of those sentenced ever get put to death. I refer back to the fact that only about 1000 people have been executed during the last 30 years when there have been nearly half a million murders in America! So the argument that capital punishment is not a deterrent to crime carries no weight to me. Therefore, it is still my personal belief that capital punishment should be used, with discretion, after a fair trial, and in certain cases, but I also believe that once the decision has been made, it should be executed with much greater speed. Death row shouldn’t be a mile long. I believe that once the judge has given the sentence, there should be a much faster process to the day of execution. I hate the thought of an innocent person being executed, but even worse are the hundreds of thousands of victims who are left without feeling that justice was done for their loved ones and the millions who are at risk because of the leniency of our justice system. My partner and I got along quite well. We had an easy time discussing our material and he was not difficult to deal with. He spent the time given researching, and kept in touch with me to review our presentations. When we met the next day, he was there at the time agreed upon and +wasn’t full of complaints, which I appr eciate. Brandon is a good partner and I would work with him again.

Friday, August 30, 2019

Brian B. and The Medical File Test Essay

Brian B. is taken into an exam room in the office of Dr. K. by the medical assistant, Amy. Amy gets into an animated discussion with Brian about their mutually favorite baseball team. As Amy leaves the exam room, she accidentally places Brian’s medical file on the counter. While Brian waits for Dr. K., he reads through his file folder. He is shocked to discover that his recent test for AIDS came back positive. Brian panics and runs out of the office before seeing Dr. K. The doctor tries to reach Brian by phone but there is no answer. Dr. K. then sends a letter marked â€Å"Confidential† to Brian and explains that he must be treated for his disease and also needs to inform his sexual partners about his disease. Brian does not respond to the letter. Question What else can Doctor K. do to meet his obligation to report a communicable disease? In dealing with outbreaks of communicable diseases, Doctor K. should work with public health authorities to promote the use of interventions that achieve desired public health outcomes with minimal infringement upon individual liberties. In implementing such measures, Doctor K should take necessary actions to promote the patients’ well-being. In addition, Doctor K should also be responsible for taking appropriate precautionary measures to protect the health of individuals caring for patients with communicable diseases. Physicians are ethically obligated to safeguard patients’ privacy and should not reveal confidential communications or information without the express consent of the patient, unless required to do so by law.24 Therefore, physicians must comply with legal requirements to report affected patients to appropriate public health authorities.

Thursday, August 29, 2019

Workplace Motivation

Motivation in the workplace is the single most influential factor in achievement of higher productivity and profitability by an organization. Over the years, psychologists have concurred with social analysts and workplace managers that employees indeed act as the main springboard to effectively promote objectivity of their organizations management plans (Weiner, 1985). It is from this notion that motivation in most of the organizations has been assimilated not just at the top management levels only, but at the lower sections to derive genuine intrinsic returns. Owing to this consideration, this paper seeks to explore workplace motivation strategies, their related theories and affects in organizations' workplace settings. Deriving this interlink, the paper outlines various recommendations that could be employed to effect the necessary changes and therefore assimilate holistic productivity and progress. 2. Affects of motivational strategies on work productivity a) Introduction In my organization where I work [XYZ] workplace motivation has been the defining factor for its current success. As an airline company, the management underscores the need to strongly motivate the employees as they are entirely independent in their operations by nature of their jobs. Though the concept of giving the highest possible quality to the consumers through motivating the staff was initially not effectively understood, entry of the current Chief Executive officer made the notion easy to grasp and apply with ease. b) Organizational efforts to promote performance Due to the high level competition in the airline industry, measures that have the capacity to promote returns are always welcome. As a result, workers motivation has been assimilated as a major facet for enhancing greater returns. Therefore, the management has facilitated the formation and operation of teams and groups at the lower levels of employees. Use of teamwork and team leadership has therefore brought the staff and employees at the decision making level as they are entrusted with all the major activities that take place during flights. Indeed, this model been hailed and emulated by other airlines in that the staff is entrusted to address all the emergent issues to generate the highest possible satisfaction to the consumers. Besides, unlike other airline companies that keep on hiring and firing their staff, XYZ observes a high retention system with internal promotions serving as a major motivational consideration. After the terrorist attack at world trade center in US, XYZ maintained its entire staff as others strongly downsized to cater for the crisis period as more people drifted away from air flights. Top leadership and management officials are identified and promoted from the teams’ operations efficiency. Such emergent leadership has been a strong motivating facet to the level lower employees as they seek to follow the same trend to get at the top. Bridging the gap between the top management and the lower level employees has perhaps been the best motivating notion that the company employs to boost the morale of the workers in their duties. Since the onset of the current economic crisis the management has sought to break the previous hierarchical mode of management and bring together all the staff to work together at all times. By bringing them closer to the management, it became much easier to understand their overall needs and sentiments therefore pro-actively solving them. Indeed, discussions and problem analysis between the management and staff in search for solutions and alternatives has become part of the XYZ culture. This brings out the sense of ownership and identity which drives the employees to work in their organizations with great efforts as they would have done for their personal jobs. It is from the above efforts that XYZ maintained its profitability after the terrorist attack in the year at the world trade center and the current economic downturn as the employees seek to gather more efforts from the continuous motivation they generate. c) Employees resistance to increasing productivity It is worth noting that though the management has over the years been strongly committed to enhance greater motivation, strong resistance has also been increasing with time. Some of the employees view the current initiatives as a facet to divide them in that some cannot be able to get the different team leaders positions or being promoted. Though the management has been considering this to be part of the anti development group that generally views any form of development from a negative point of view, the company leadership has often been cautioned to ensure that it does not spread to the rest of the staff. This has prompted the management to establish a general criterion to be used for promotions and awards therefore preventing any sense of sabotage among them. To add to that, bulk of the major changes have seen introduction of modernistic highly computerized and automated systems to not only reduce the time of service to the consumers, but promote the general quality and utility equivalence of the payment. However, this has been interpreted to indicate possible threats to their jobs even with the management confirmation of total retention for all the staff. This has further been linked with the overall resistant nature of the human beings in their work places emanating from their complexity analysis of the present events but overshadowed by the future uncertainty. ) Management philosophy of motivation and practices Application of motivation systems by the company has been deeply based on the understanding of interplay between the different needs of the employees and their efforts to see higher productivity. As a result, the management overview has been in a twin fold model where the general returns to the staff acts as the main driving force to their general efforts. Though this has been cited to be the major factor in the company behind its success, a general shift was recorded when the employees suggested their allowances reduction to anchor the general company's cost reduction strategy. As Hatch underscores in his model of cultural dynamic, the ability of the staff to effectively support the management decisions depends on how the leadership will harmonize their views and needs of the workers to reduce the overall resistance to infer the necessary motivation for work and innovation (2000). In this respect XYZ brought sought to bring the management closer to the staff by invoking the necessary autonomy in their work, reducing the hierarchical management system, and incorporating the employees in the decision making process. 3. Implications of applying other motivational theories a) Vroom's expectancy theory Though XYZ application of motivational theories has been highly integrative of the different theories due to its nature, some have not been effectively applied. To begin with, Vroom's expectancy theory indicates that motivation to the staff and employees is based not only on the material well being, but to attain the necessary anticipated outcome as the general achievement and assimilate the belief that the exerted effort has been helpful in promoting the status of the company. Application of this theory would be of great essence to the company management by being self driven from the onset, carefully self evaluated, and highly cautious to raise productivity and profitability of the company. However, its application would perhaps be highly controversial due to lack of the necessary guidance as exemplified by the present management of XYZ. However, it would be a great relevance in reducing the overall expenses and therefore put greater emphasis on productivity and profitability of the company. To the employees, this theory would infer mixed reactions on their perceptions in that the general assimilated attitude towards the company could be essential in enhancing their efforts towards higher production. However, it also has the capacity to be misinterpreted to indicate oppression by the management towards the employees and therefore become a major stabling block for productivity and progress in the company. It is therefore essential that its application be effected instantaneously to give the correct message to the employees. b) Aldefer's ERC theory. Then Aldefer's ERC theory indicates that for all the expected returns to be assimilated, the staff would be required to attain different set standards to get the necessary benefits attached to them (Bollesm, 1975). Though this would infer further need of grater returns to the company, the management may indeed get the direct opposite. Motivation as indicated in the earlier sections in this paper should be self driving without a sense of coercion. Possible standards should always be established in consultation with the staff to affect the general acceptability of the system by all. For the employees in the company, this would be viewed as part of the general initiative to render them unworkable. Indeed, it has the capacity to spark unrest from the general sense of inferiority to attain the different set standards. It is imperative that such level marks are set at the possible levels that the staff would be able to attain and more importantly in teams. 4. Conclusion It is from the above discussion that this paper concludes by supporting thesis statement that motivation in the workplace is the single most influential factor in achievement of higher productivity and profitability by an organization. It is important that staff is carefully handled by the management to generate the necessary perception from them for higher productivity. Motivation should be integrated to the general culture of the company in a manner that all the major operations project to profitability. To add to that, the management should give the employees the necessary room to contribute creatively and promote innovation for higher returns.

Harley Davidson marketing plan Essay Example | Topics and Well Written Essays - 6000 words

Harley Davidson marketing plan - Essay Example This study aims to provide a complete marketing plan and strategy for bringing Harley on the UK market segment. The plan is to include marketing principles, tools and models to bring effective outcomes for the future market growth and valuation. The study will analyze the segments of environment, market structure, competition and organizations key functions to comprise a deliberate market plan for the respective three years period. The study will include two parts, the first will have a market analysis and the second will have the actual plan to get applied on the market circumstances (Grant, 2004). Company Profile and Background Harley-Davidson mostly symbolized by H-D is an American based company, heading forward since the start of 20th century with Harley Classic Motorbikes. With a strong market share of 10.77 Billion, the brand is on its march in the United States market, a market where the brand took its origin and got recognized from the very first Harley lovers (Leffingwell, 2 003). The specialty lies in the Harley heavy-bikes and Harley classic models which are on an esteem of Harley patrons. It is one of the brands that survived the period of low quality control and competition from the Japanese rivalries, which shows corporation’s diversified approach to deal with market challenges (Grant, 2004). A distinctive class like a class of luxury stands out for the upcoming models of Harley motorbikes. This shows that there is a strong commitment which Harley customers show to Harley products and services (Grant, 2004). According to Jim Ziemer (Former President at Harley Davidson Inc), â€Å"It is a unique brand that is built on personal relationship and deep connections with customers, unmatched riding experiences, and proud history† (Qumer & Purkayastha, 2012). It is in the trend and culture of Harley Davidson that they have been producing designer based luxury bikes. In Harley’s models there is an exclusivity of heavyweight, cruiser, to uring and custom motorbikes, which are always overwhelming and astonishing for the luxury bike lovers. With heavy design attribute, Harley has been able to inspire the motorbike brand industry, as the designs are enough to amaze and surprise the motorbike branders (Leffingwell, 2003). The design includes heavy customization, which has become Harley’s attraction point for selling its new brand models. No matter where Harley has been intruding like in Argentina, Aruba, Germany, Australia, Chile, China or Costa rice, there heavyweight design attribute has been the trade mark to lead out the brand on diversified markets (Walker & Broughton, 2010). It is one culture that started from classic Harleys (early 20th century) and then transferred to second and third generations of Harley Davidson motorbikes (Scott, 2008). With the rise there has been falls too which Harley experienced in its business journey. It was the year 2009, when reports indicated a loss of US$ 55.1 million in Har ley Davidson m

Wednesday, August 28, 2019

Advertisements Based on Fear Mongering Essay Example | Topics and Well Written Essays - 1500 words

Advertisements Based on Fear Mongering - Essay Example Recently advertisers have also started using ‘fear’ for selling products. Fear is an emotion that led people to make emotional choices. For instance, disinfectant advertisements showing the harmful effects bacteria may cause to humans (Tyagi & Kumar, 2004). The fear phenomenon works wonders. People get afraid of some things, or conditions get easily directed to buy the advertised products instead of getting inspired by the qualities only. Such advertising is also known as ‘shockvertising’ (Wells et al., 2011). On the other hand, the other method of advertising is by using ‘flattery’. Sometimes advertisers flatter the viewers by appreciating their choices, thoughts and notions on particular matters and then introduce the products that complement the viewers and provoke them for buying the advertised products (Armstrong, 2010). Either fear or flattery, both has found to be very effective depending on the type of the product and theme of the advert isement. In order to present the products or services to the audiences the advertisers select a suitable theme and based on it a narrative is written. The advertisement is filmed by using techniques of mise-en-scene, sound and editing to focus on highlighting the product feature to appeal maximum customers and meet the ultimate goal that is to raise the sales of the product. In this paper the Coca-Cola recent advertisement ‘Holidays are Coming’ will be analyzed based on the techniques (mise en scene, sound, editing and narrative) used in the advertisement (Coca-Cola Company, 2014). Coca-Cola rejoiced its customers by launching its classic ‘Holidays are Coming’ TV advertisement in order to celebrate Christmas (Coca Cola, 2014). The advertisement shows how seeing the huge sparkling Coca-Cola truck on the streets of their towns excites people. The commercial created hype for people of all ages including children, youth and adults as they would be a part of the campaign  when the truck would come to their towns and cities. The marketing director of Coca-Cola (UK) Zoe Howorth described the advertisement strategy as, â€Å"Coca-Cola has been spreading happiness in people on the Christmas event since long through its vibrant campaigns and Holidays are coming to the advertisement.  

Tuesday, August 27, 2019

Globalization Essay Example | Topics and Well Written Essays - 1250 words - 1

Globalization - Essay Example As a result of the hard hitting Washington Consensus [—the West’s interest-serving set of socio-economic and political prescriptions, for instance], it is quite obvious that the world’s poor have surrendered a huge chunk of their sovereignty to the powerful global forces, which apparently, are at constantly at work circumscribing their spheres of action (Dreher 1092). The resurgence of Adam Smith’s laissez faire economics is today more of a reality than it was then; seldom since the nineteenth century’s heydays of free trade has this theory galvanized such certainty; certainty that has also been far removed from the realities on the ground. Quite frankly, all [scholars] are entitled to personal opinions, for globalization is but a multifaceted concept that encapsulates changing fortunes [both for the rich and the poor], but with a convincing conviction that deregulated markets and the accompanying elements creates super-humans who earn their lifesty les even by the most despicable moves that includes but not limited to taking the world’s poor six feet under. ... nd than going global is but a better way of encouraging higher standards; that apart from the increased overall quality of goods and services due to the increased competition, the development of information technologies has enabled crucial knowledge enhancing exchanges between nations, the poorest included. More importantly, it has availed the hitherto unavailable access to foreign capital in addition to advanced technology and subsequent export markets, thus breaking the jinx of the old, domestic monopoly production approaches riddled with wasteful inefficiencies (Osland 137-138). Martens and Raza notes that globalization has added a great deal of impetus to the world’s economic growth, without which the population of the worlds’ poor would be much greater, and in even much deplorable circumstances without the advances that has secured a stream of food supply for the world poor that know less of family planning even at their states of affairs (281). It is, however, unf ortunate that while globalization is credited for the significant improvements above across the globe, the global nature tendencies of the same forces have destroyed lives in equal measure, perhaps even worse than the benefits. A carefully designed process whose control is a tightly knit affair in the hands of the transnational corporations (TNCs) suspended by the governments of wealthy industrialized nations, the interests of the world’s poor seems to have been relegated to the periphery. With capitalist mindsets driving the disproportionate allocation of resources globally, capital movement, exchange, revenue, structural adjustment and interest seem to be the trending terms, yet sinking the disadvantaged by taking away even the very little in their custody. Indeed, it is; for never in history has

Monday, August 26, 2019

Culturally Competent Ethical Decision Making Essay

Culturally Competent Ethical Decision Making - Essay Example Her husband, Thomas was banking professional who was going through a period of serious financial crisis owing to the economic recession and resulting salary cuts. I came to know from Maya, her husband and his sister that she dearly wanted the baby to be born. As I could involve her into an intimate personal conversation, she told me that her parents were eagerly awaiting the birth of her second child as there was a belief in her family that the second child of every girl in the family would be a girl child and she would be the cause of prosperity for the family (because their community had a matrilineal family system). In Maya’s current pregnancy also, the medical tests had showed that she was carrying a girl child. The family legend was that if you do not let the second child to be born, the whole family would be cursed. Her gynecologist had advised that if she wanted, she could retain her pregnancy but the child would live only for a very short period of time and that too in misery. This was a situation that Thomas wanted to avoid at any cost and hence he was trying to convince her to undergo an abortion. And he also did not have any faith in her family legend. But Maya was not totally uninfluenced by the family traditions and her father adamantly believed in that. And Maya and her parents were against abortion in their beliefs. Thomas had called her parents in Sri Lanka over phone to tell them that she needed to terminate the pregnancy but after that her father had refused to attend her or her husband’s calls. He had also wrote her a letter telling that destroying the child would bring in a curse on the family and will affect even the generations to come. He also wrote that she should keep her trust and leave the rest to God. After listening to Maya and all who were concerned (including Thomas, his sister Emma, Maya’s friend Lisa and Maya’s mother over phone), I was faced with an ethical dilemma- whether to support Maya in her dec ision or to try to convince her to undergo an abortion. I had heard that tumors in children have a better chance of getting cured than in adults but I had no scientific data available on that. So I started collecting data from books, scientific publications and authentic websites. The conclusion that I arrived at was that many tumors in children have a chance of getting cured and also I came to know that â€Å"over half of the children diagnosed with brain tumors will live more than five years† (Rosenbaum, Dolinger and Rosenbaum, 2008, p.549). But still there can be no blanket assurance that the child would survive. But the more important aspect of the problem before me was that Maya and her family belonged to a culture rooted in religiosity and family bonding, while her husband and his family hailed from the Western culture, which is less religious and more individualistic (White, 2005, p.206-207). Hence the ethical dilemma before me was a product of the interaction between two different cultures and hence it demanded certain amount of cultural competence from me as a nursing practitioner. Andrews and Boyle (2008) have drawn attention to this aspect by observing that â€Å"[e]quity, fairness, and meaningfulness in caring are fully realized by cultural

Sunday, August 25, 2019

The Marketing Situation of X Infotech Research Paper

The Marketing Situation of X Infotech - Research Paper Example X Infotech services are sought after by a host of customers, in different sectors, as Mainframes have applications everywhere. Installing a new server costs around $100,000, with storage solutions costing extra. Naturally, most customers of the firm are company representatives or startup businesses. The company needn’t bother about Age and psychographic information about its customers, as most of them are young geeks looking for a foothold entry into new business models. Most orders are placed online, or through customer calls Monday to Friday. Maintenance of systems is a major priority, as Mainframes systems are subject to command failure, or allied shortage. For this purpose only, the company hires trained, experienced technical staff on a per-request basis, and is gradually expanding its scales. The core philosophy of X Infotech is â€Å"commitment to customer needs†, for which it is continually striving ahead. One new emerging area is the dot com boom. Many start up s rely on highly-secure 128 K encryption devices, to facilitate payment options on their websites, thanks to the arrival of e-commerce. This calls for enormous space in the server area. As mentioned in the Boston Matrix, this falls under Question Marks, and it has become the most significant business for IBM vendors. After initial installation, a large number of controlling applications in Mainframes can be configured online. All the customer has to do is, log on to numerous vendors which understand the particular script in which the programs have been initialized. Naturally, low-cost vendors from India are an attractive option to several cost-conscious customers, and it’s not good news for X Infotech, who need to do their homework well, if not willing to be eaten by trouble brewing abroad.

Saturday, August 24, 2019

Government Impact on Economy Research Paper Example | Topics and Well Written Essays - 250 words

Government Impact on Economy - Research Paper Example Some economists, such as William McChesney Martin, view the economy as inherently unstable while others, such as Milton Friedman, argue that it is naturally stable (Mankiw, 1997). Due to this argument, policymakers view economic stabilization as one of their primary responsibilities. So they make laws that will try to stabilize the economy. These lawmakers, together with many economists, believed that in the absence of an active government role in the economy, events like the Great Depression could occur regularly (Mankiw, 1997). Recessions are periods wherein the economy experiences high unemployment rate, as a result, there will be lower income and reduced economic well-being. Monetary and fiscal policies can prevent recessions by responding to the shocks in the aggregate demand and supply. Economists also view it wasteful if the policy instruments were not used to stabilize the economy. However, the economic stabilization would be easy if the impacts of both monetary and fiscal po licies were immediate because sometimes the lags between the implementation and effects of policies make stabilizing the economy more difficult. Then, the need for automatic stabilizers comes in. These are the policies designed to reduce the lags associated with stabilization policy. It is very clear that the government should and must take a hands-on approach to macroeconomic policy to affect the employment environment. They should take full control over the policies that would have impacts on the economy, especially in the employment environment.  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  

Friday, August 23, 2019

Stingray's camuoflage, sting, and its adaptations to be more Research Paper

Stingray's camuoflage, sting, and its adaptations to be more successful in hunting - Research Paper Example Adaptation can either be physiological or structural. Structural adaptation entails the development of the structural traits due to the evolution by natural selection and mutation. On the other hand, physiological adaptation entails the development of the physiological traits on evolution of the structural traits. Physiological adaptation refers to adjustment of the living matter to the conditions in the surrounding environment and to the other living things during the lifetime of an organism. It describes the systematic response of an organism to specific external stimulus to maintain homeostasis and entails the biological change in an organism towards response on conditional changes. Physiological adaptation improves the ability by an organism to cope with the changing environment, and it entails hibernation, migration or emission of smell among others (Chisholm, Whittington & Fischer, 2004). Stingrays refer to flat marine fish mostly in warm water. Stingray is a group of fish related to the shark family. They are cartilaginous fishes classified in the subclass elasmobranchii and order mliobatiformes. They consist of eight families; deep water stingray (plesiobatidae), six gill stingray (hexatrygonidae), round rays (urotrygonidae), stingarees (urolophidae), butterfly rays (gymnuridae), whiptail stingrays (dasyatidae), eagle rays (myliobatidae), and river stingrays (potamotrygonidae) (Diaz & James, 2008). Stingrays live in both marine and freshwater habitats. Stingray has stinger at the tail end, which pierces the prey before escape. The stinger is razor-sharp, serrated, attached and barbed to the tail. The stingray can whip the stinger extremely quickly when attacking the prey (Dulci, Jardas & Onofri, 2003). The thin tail is agile and extremely flexible. The sting size is dependent on the species of the Stingray. Stingray is carnivorous in

Thursday, August 22, 2019

Operational Definition and Model Building; Introduction to Scanning Assignment - 1

Operational Definition and Model Building; Introduction to Scanning - Assignment Example changes are those that are leading towards even more changes as has been seen in case of the entertainment industry as well as the ways in which the information is delivered. In this way not only the production of these packages is affected but also the ways in which they are produced and consumed. These are only some of the institutions that have been seen to be affected by the IT related innovations but here the point that needs to be emphasized is the changes in the social lives of the community citizens with an understanding towards the roles that are to be played in the society. Moreover the political lives and interactions on the political level have also changed. There have been many arguments in this regard as it has been said that with an addition in the technologies as emails, online discussions as well as the fact availability of information as these are the reason that will lead to the formation of a society that shall be more engaged, more informed as well as a participatory society in which the society members will be more inclined towards the computers as well as the internet. In this kind of society the human interest as well as beliefs is the ones that can be manipulated. These are all the changes that are to be argued in case of there pros and cons. In this case there has been no realization as to what can be the meaning deduced from these changes and if these are the positive changes or negative changes as they seem. With this it has to be seen that are the colligated changes as are seen in the community’s social lives are going to bring out any positive effect or any negative effect. As has been discussed there are some changes that are going to be shoeing there moderate effects as well as there are some changes that will have lesser effects on the social lives still there are many that can have dire consequences. In this very argument the main part of discussion can be the usage of these technologies especially the internet. The highest

Sexuality in Bram Stoker’s Dracula Essay Example for Free

Sexuality in Bram Stoker’s Dracula Essay Bram Stoker’s novel Dracula is a blend of legendary motifs regarding the myth of the vampires. The author’s imagination transposes the legend of Count Dracula in modern times. It is significant that the novel is a product of the Victorian Age. It is well known that the Victorians had very exact requirements regarding the social conduct and the education of the individual. The basis of their ethical system was restraint, moderation and the stifling of all instincts. Against this backdrop of inhibition and control of freedom, Stoker’s vampire fantasy appears extremely exotic. The essential element in the plot, Count Dracula’s attempt to leave Transylvania and settle in the midst of the bustle of civilization in England, translates the fear of a civilization of being undermined and destroyed by this wave of exoticism, coming from a distant primitive and superstitious country. The story has moreover notable and strong sexual connotations. The vampire myth can be easily interpreted in terms of sexual symbols. The act trough which a vampire passes on the practice of vampirism as well as immortality resembles a sexual act in the utmost. The vampire’s lust for blood, the piercing bite on the neck and the idea of possession are all strong indicatives of the sexual act. The novel is therefore the fantasy of the civilized world’s plunge into primitiveness, into the obscurity of the instinctual life. As it has been noted, Dracula’s attempt for establishing a vampire cult in the midst of the busy London life is a key element in the novel. To add to the contrast of the primitive world represented by Count Dracula and the mysterious women in his castle and the modern world represented by the story-tellers or journal writers-Jonathan Harker, Mina, Dr. Van Helsing, Dr. Seward, Quincey Morris and so on, Stoker shifts the place of his story form the Transylvanian strange and uncivilized world, where the castle of Dracula is located, to the London scene. The characters move from one place to the other, pointing to the clash of these two worlds. The fantastical legend seems to contain all the elements that the Victorian world perceived as threats. Beyond the obvious religious connotations, the legend imposes a predominance of the instincts over the human reason. The sexual aspect is extremely marked. The victims of Dracula are transformed from virtuous and integer characters, into lustful and wonton creatures. Lucy Westenra, a veritable symbol of purity and sweetness before her contact with Count Dracula, becomes in the end utterly corrupted. The vampires do not only play with the life and death of the body, but also with that of the soul. Through the symbolic bite, the victim also loses his or her soul. Although the symbolism attached to this idea is very complex, one crucial aspect of it is the gradual slide of the victim into a world of complete immorality and lack of scruple. The whole of the story seems therefore to be derived from a dark, subconscious fantasy of power, lust and immorality. The purity and uprightness of the characters is obviously not immune to this corruption. Jonathan Harker is ineluctably attracted into this fantastic world, while he stays at Count Dracula’s castle in Transylvania. Although he is repulsed and horrified by the Count, he cannot be above corruption. His encounter with the three unnamed women vampires, during his stay in Transylvania, is particularly sensual. The description itself is nearly shocking for the Victorian audience. The persistent feeling of uneasiness around the vampires is given by the man’s plunge into the instinctual world. Despite his love for Mina, Harker is inescapably tempted by the voluptuousness of the three women: â€Å"There was something about them that made me uneasy, some longing and at the same time some deadly fear. I felt in my heart a wicked, burning desire that they would kiss me with those red lips† (Stoker 33). The act of vampirism is, at the same time, one of promiscuity. The sexual thrill that Harker feels is at once exciting and repulsive. His body and spirit are drawn, against his will, to the animal – like possession intended by the woman: â€Å"There was a deliberate voluptuousness which was both thrilling and repulsive, and as she arched her neck she actually licked her lips like an animal, till I could see in the moonlight the moisture shining on the scarlet lips and on the red tongue as it lapped the white sharp teeth† (Stoker 34). The act of vampirism is concluded through a symbolic kiss that seals the lapse into the fantastical and unnatural world. Unknowingly, Harker is drawn precisely to these details, being fascinated with the red, voluptuous lips of the woman and her sharp white teeth. Along with Harker, Lucy is one of the most significant victims of vampirism in the novel. She is deliberately portrayed as a thoroughly innocent and vulnerable woman. Her sensibility however is one of the things that lead her to perdition. A crucial aspect of the sexual dimension of Lucy’s possession by Dracula is the time and the nature of their encounters. Everything seems to happen only in her dreams. The dreams are nightly manifestations of the subconscious and, therefore, Lucy is completely subjugated by the Count at a time when her reason is asleep. These nightly encounters with Dracula are the equivalent of erotic dreams. Dracula’s influence is so pervasive, that Lucy is soon completely lost: â€Å"The sweetness was turned to adamantine, heartless cruelty, and the purity to voluptuous wantonness† (Stoker 198). Her initial characteristic sweetness and innocence are transformed into a luring, demoniac voluptuousness. Her tempting invitations to Arthur have a clearly erotic substratum: â€Å"She still advanced, however, and with a languorous, voluptuous grace, said, ‘Come to me, Arthur. Leave these others and come to me. My arms are hungry for you. Come, and we can rest together. Come, my husband, come! ’†(Stoker 198) The sexual act is here almost undistinguishable from the act of vampirism per se. The demoniac possession is realized through debauchery. Sexual orgies seem to be a pattern in cases of demonism. The story also evinces many other sexual connotations. One of them is simply given in the specific conditions in which Dracula is able to exist. He is thus bound to sleep in his coffin during daytime and perpetrated his horrid crimes only during the night. Darkness itself is not only associated with the fear of the unknown, but also with the world of the subconscious. In obscurity, these deeds seem to become even more real. Another important aspect of the novel that is closely related to the sexual connotations of the text is the basic motif of corruption. Dracula defiles precisely the most holy of the characters, choosing his victims among them in order to inflict even more pain: â€Å"Just as their hideous bodies could only rest in sacred earth, so the holiest love was the recruiting sergeant for their ghastly ranks† (Stoker 278). The corruption of the innocent and even holy people is in itself a semi-sexual act, resembling the act of taking away someone’s virginity. In this sense, Dracula’s corruption of the innocents is a sign of violent rape. The gain of immortality through vampirism is another essential aspect of the work. This state is the opposite of the Christian idea of a heaven, where all the reformed souls reside contently. Dracula’s immortality is one in which only the body survives, while the soul dies forever. This demoniac state is synonymous with a state of absolute debauchery and corruption, in which the senses are free and the idea of morality does not exist. In this state, sexuality is practiced in all its forms, without restraint. The vampire symbolically feeds on other human lives, being nurtured by death and by the absence of a soul. It is also notable that this particular form of sexuality is not necessarily similar to the natural form. What is distinct about it is that there are no restraints and no obstacles to it. It is sexuality in the purest beast-like form. This fact is emphasized by another symbol present in the novel. As it is well known, the legend of the vampires must have been initially inspired by a simple, natural element: the bat and its way of feeding itself with blood. This particular similarity between a bat and Count Dracula himself points to the clear hint towards an animal-like life: â€Å"‘Do you mean to tell me that Lucy was bitten by such a bat, and that such a thing is here in London in the nineteenth century? ’†(Stoker 218) The story reveals a civilization that is unable to come to terms with the inherent traces of primitiveness. The ‘bat’ is a symbol for this return to nature and its eccentricities. The above quoted passage best illustrates the fear of a civilization to relapse into a primitive state. The modern world assumes that it can effectively control the whole range of natural phenomena, but as Stoker shows, civilization is still liable to its own myths and ancient beliefs and superstitions. It is significant that the characters have to fight their enemy not only with their modern means, but also through the weapons that are prescribed by popular lore and superstition. Along with garlic and other cures which are prescribed by superstition, the characters have to use yet another weapon to vanquish the demonic influence: the pole or stick that pierces the heart of the vampire and kills it. This phallic symbol is the only weapon that is able to kill a vampire. The scene where Arthur uses this instrument in order to kill Lucy is probably one of the most significant in this sense. Thus, the mythical and the modern world can meet in reality and the belief that science and development can completely eradicate myths and ancient beliefs, may be wrong. Although the book has a happy ending, and the evil is vanquished, the author does not share the optimism of his characters, and in an overall picture, the book actually demolishes the modern myth of a human civilization that moves steadily towards progress and that is not liable to a relapse into primitiveness. Works Cited: Stoker, Bram. Dracula. Ed. by Nina Auerbach and David J. Skal. New York: W. W. Norton 1996.

Wednesday, August 21, 2019

Niche Market vs Mainstream Market

Niche Market vs Mainstream Market A niche market is a focused, targetable portion of a market. Niche markets tend to be small but well defined and specific segments of the population. The market segmentation can depend on the product being sold and can vary based on the targeted audience based on price, quality or differentiation strategies. Since the targeted audiences are usually small and well off, even though there is a specific portion, the profit margins are on the high end. Niche markets do not exist but are made by entrepreneurs, identifying the needs and requirements which are not being met and then aiming to satisfy these with products or services. In a Mainstream Market, products and services appeal to a broader spectrum of the society, and the products and services are readily available to the general public. (Business Dictionary, n.d.). In niche marketing, the company aims to sell to specific people and targets their promotional campaign specifically to the needs of people not being met by mainstream and develops products and services which can be specifically customized and tailored to meet the needs of these individuals, resulting in a strong brand image. However low sales volumes are yielded in this Mainstream Marketing targets all the individuals and profits generated depend upon the quantity of products sold. The company tries to accommodate all the desires of the entire market into one product type. Another advantage being that the producer can close down the market for other competitors. However different marketing mix strategies need to be implemented to reach target audiences as well as multiple products need to be produced. (Rangkuti, 2007) Four successful niche market businesses in United Arab Emirates (UAE) Rolls Royce Motors Owning a Rolls Royce is the ultimate show of wealth and claiming that a person has made it big. Due to the immense oil wealth and hugely successful businesses present in UAE, and the need to stand out from others, this car brands major markets include UAE. The highly levels of craftsmanship, use of latest technologies and being hand built as well as unlimited customization opportunity which caters to all the desires and needs demanded by customers attracts the rich and wealthy to this brand. The fact that not everybody can purchase this car, and special limited edition models being launched ensure that brand loyalty and image is strong. The opening of the worlds biggest showroom in Abu Dhabi has also helped to increase the customer satisfaction and demand in this country. (AGMC Rolls Royce, n.d.) Jumeirah Hotels and Resorts The Jumeirah group is the leading hotels division and is one of the most luxurious and innovative targeting the rich and famous all across the world. The group has its own hotels in Dubai, London, New York and across the globe. Having its own training academy, The Jumeirah Academy of Hospitality Management, ensures that its entire staff is well trained and world class service is provided to its customers. The major attractions include Burj Al Arab, the worlds only seven star hotel and world restaurants and bars as well as complete A to Z services are made available at a phone call. Having world class Spas and the only themed amusement park in UAE have helped the group earn numerous international travel and tourism awards. (Jumeirah International LLC, 2008) Al Tayer Insignia Al Tayer Insignia is the largest luxury retailer in Middle East and is headquartered in UAE. The brands portfolio includes Bvlgari, Boucheron, Bottega Veneta, Dolce Gabbana, Giorgio Armani, Gucci, Ligne Roset, and Yves Saint Laurent amongst others. Due to high net income available per person, people in UAE tend to prefer these luxury brands and the Al Tayer Group caters to their needs by understanding the regions appreciation and needs of luxury and harnessing brand potential through systematic and timely investments. In fact, the Al Tayer group is the first to have license to operate Harvey Nicholas outside UK and Bloomingdale outside USA. This attracts customers as they are assured that al the latest products are made available and the company employs over 1200 employees which embodies excellence in service across all the stores. (AL Tayer Group, 2010) Arabian Adventures Arabian Adventures is the leading destination management company of this region, catering to the needs of the local as well as tourist population by offering cruises, excursions, adventure tours, cultural experiences as well as extreme sports opportunities. As it is a part of Emirates Group and has professional associates and 300 hundred permanent staff trained in 10 different languages. This high quality of service and vast array of activities which are offered under one roof attracts customers. High levels of safety standards, creative approach, individual client customization of packages, in depth knowledge and value added services continue to attract clients and customers to this company. (Arabian Adventures, n.d.) TASK TWO PESTEL Analysis of trend and changes that will give rise to niche market opportunities in the next three years in UAE The PESTEL Analysis will be used to analyse the trends and changes. A detailed description and definition of PESTEL has been included in Appendix 1 for reference. The PESTEL model looks into the macroenvironment by looking into the following factors for consideration: POLITICAL: The UAE has a very stable political environment and even though there is no democracy, the rulers have clear and established laws and policies which are favorable for attracting businesses and investment from abroad. This country has zero income tax and so is the reason for attracting a lot of investment from abroad. The setup of dedicated industrial, information and telecommunication and university zones encourages people to set up business as well as ensure a ready pool of talented and educated staff/employees are available. ECONOMICAL: The global recession had a negative impact across the globe but UAE in particular was the least affected and hence is amongst the first countries to have successfully come out of it. Energy availability at a cheaper price compared with other countries is also a major factor for various industries to have been setup here as power is available with zero interruption. Interest rates are also low and finance is available at flexible terms in UAE. Due to the recent recession, banks and finances have shifted their attention to Small and Medium Enterprises (SME) with the government also supporting the SME sector. SOCIAL: The UAE population has a higher income per capita and consists of majority of expat population which has come to UAE seeking a better lifestyle. Hence, there is tendency to purchase goods which are considered a luxury back home and improve the lifestyle standards. The UAE is very cultural country and there is freedom for everybody to practice their culture freely, hence a lot of revenue is generated during Islamic festivals as well as Christmas and other such days of respected communities. TECHNOLOGICAL: The UAE government is investing a lot in latest technologies and ensures that the latest is available to the public as well as businesses. In fact, SME businesses are offered for example high internet speeds and bandwidth to encourage them and special incentives are offered to those businesses which adapt green policies and techniques. ENVIORMENTAL: UAE is the largest consumer of treated water and has the highest emissions per capita due to reliance on treated water as it is a desert and air conditioning which takes up a lot of energy. Hence businesses which tend to offer such services using fewer emissions are encouraged as well organic foodstuffs shops have the government backing to ensure healthy and fresh food is available. LEGAL: Clear and precise laws are written which encourage businesses as well as protect employee and employer rights and prevent any abuse. Any new building commercial or residential is required to have solar panel etc. to earn green credentials and be energy efficient or else not seek approval from government. Zero Tax on income and special funds for entrepreneurs and competitions are held to find such ensure that there is positive growth in business every year. Four potential niche markets where small business might flourish The first potential niche market is that of organic produce. As UAE is desert, fruits and vegetables grown here tend to be produced in artificial conditions to ensure cheap supply. By focusing on the health conscious population, and providing organic produce a good small business can be set up which has the potential to grow big if done properly Continuing the green trend, the second market to be considered can be providing solar panels and alternative electricity sources for residential areas. The residents of UAE would like to prefer to reduce their air-conditioning bills and this is a lucrative area to focus. The third niche market can be considered of providing hand stitched luxury goods using exotic materials and ensuring limited supply as there are high margins to be earned in this area due to vast income available for expenditure in high net individuals. As there is vast majority of expats, traditional restaurants can be opened catering to the needs of any particular community as they would love to have traditional home cooked style meals. These do not have to be unnecessarily expensive, as greater profits can be earned through volumes sold. Also the hectic and fast lifestyle will favor the restaurants offering take away as this will save a lot of time for people. TASK THREE Entrepreneur An entrepreneur is an individual who builds up capital, establishes a company or by organizing a venture to take benefitaof an opportunity through risk or exercising an initiative. (Sulliavn, 2003) This word is a loan word from French and first defined by Irish-French economist Richard Cantillon. In other words an entrepreneur can be described as a person who is willing to set up a new organization or enterprise or company and take responsibility of whatever the outcome will be. An entrepreneur leads the company and by selecting appropriate managerial staff displays leadership skills. Good sturdy management skills and the ability to build teams are essential qualities required Entrepreneurs emerge on demand as they seek opportunities and are well placed to achieve them and by doing so become leaders as they perceive that they amongst the few present who can analyses and solve the problems. Social composition of workplace and workplace peers are the most significant influence in an individuals decision to become entrepreneur. According to economist Joseph Alois Schumpeter (1883-1950), entrepreneursaare not necessarily motivated by profit butaregard it as a standard for measuring achievement or success. Schumpeter discovered that they greatly value self-reliance, strive for distinction through excellence, are highly optimistic, and always favor challenges of medium risk. (Business Dictionary, n.d.) There are various types of entrepreneurs, Social Entrepreneur who seeks to improve social, environmental, educational and economic conditions, Serial Entrepreneur who continuously comes up new ideas and innovations, Lifestyle Entrepreneur who places passion before profit and Cooperative Entrepreneur who doesnt works alone but works in collaboration with other entrepreneurs amongst others. Entrepreneurship. The American Heritage Dictionary defines entrepreneur, to mean A person withinaa large corporation who takes directaresponsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation. Entrepreneurs focus on research, innovation and creativity to transform an idea into a profitable venture while working within an organizational or such environment. Entrepreneurship is the act of behaving like an entrepreneur while working within a large organization. Entrepreneurs share theasame traits as entrepreneurs such as conviction, zeal and insight andaas the entrepreneur continuesato expresses his ideasavigorously, it will reveal the gap between the philosophy of the organization and the employee. If the organization supports him in pursuing his ideas, he succeeds and if not he is likely to leave and start his own organization. How the role of manager differs from that of an entrepreneur or an entrepreneur? An entrepreneur starts a business to fulfill his vision and has a personal stake in the business and takes the risk of the outcome whereas the manager provides his service in an organization already established by someone. An entrepreneur provides idea, a new solution to a problem, new idea whereas the manager in in charge of running the company, probably in the direction set by the entrepreneur or entrepreneur. There is a differenceain standing; an entrepreneur is the owner of the company whereas the manager is an employee of the entrepreneur or his company. Also an entrepreneur is not induced to fall into fraudulent behavior whereas a manager might do so possibly to earn more or in coercion with rival firms. An entrepreneuradeals with faults and failures as a part of learning experience where asaa manageramake every effort to avoid mistakes and he postpones failure. Entrepreneur is required to have certain qualifications and qualities like highaaccomplishment motive, innovative thinking,aforethought, risk-bearing ability etc. Conversely its mandatory for a manager to be educated in the fields of managementatheories and practices. An entrepreneur can be a manager but a manager cannot be an entrepreneur. (Cite HR: Padma Praveen, 2007) TASK FOUR As a sole trader setting up a small niche market business, online technologies will definitely be needed to be utilized to reach out to the target audience as well as achieve a greater share of the market than otherwise possible. After all, only a certain amount of foot traffic will come into the shop and does not guarantee good sales. In fact, in this modern age one does not even need to upon a retail front or shop and utilizing the Amazon business model run a successful business by just using networking. The web will be the primary method to advertise the companys products as it is the most cost effective method to reach a wider audience. Most frequented websites such as news websites and social media websites can be contacted to place tickers, or banner advertisements on them respectively which can ensure appropriate audience is reached. However the best way to utilize the web is to set up a website which not only displays the company products, gives contact numbers but also gives the opportunity to buy products online. This is the best way to jump start a business without even opening a shop front. Optimum online security will be needed to put in place to ensure that credit/debit card details are not lost and customers feel comfortable in using this facility. Also other payment methods such as PayPal can be used to offer wider opportunities. Cash on delivery can also be offered and some sort of loyalty program can be implemented to encourage sales and increase customer loyalty and bring customers back. Accounts or pages can be made on social media websites like Twitter, Facebook, and LinkedIn etc. which will help reach out to the younger generation and increase customer base. Constant updates and status changes will help generate hype about products being offered as well as online polls can be utilized to decide which colour or product type needs to be launched. This will ensure no bad inventory ends up at the end of every season. Also this will give the customers and potential clients to freely interact with the business and have their queries answered and any complaints resolved directly. This will further improve the brand image and increase sales. Mobile phones are a good medium to advertise the services and products and after paying a fee, set people can be sent SMSs or targeted with a certain income structure and so further increase the chance of guarantying a sale. Also with this modern age where internet is readily available on mobile phones and social media access everyone has, by utilizing such sites as mentioned before a greater audience can be targeted without any additional costs. These technologies definitely make existence easier for small and niche market businesses as the biggest advantage is of cost savings made. Just a small capital is needed and a upfront shop or display area is not necessarily required to start a business and run it. In fact using online marketing strategies a greater market share can be achieved as well as greater customer base targeted. Companies like Amazon have been widely successful using such online marketing techniques; they stared off small targeting niche markets and due to rapid growth became large organizations. List of References AGMC Rolls Royce Information: AGMC Rolls Royce, [Online], Available: http://www.rolls-roycemotorcars-agmc.com/information [28 August 2012]. AL Tayer Group (2010) Our Companies, [Online], Available: http://www.altayer.com/CompanyDetail.aspx?cid=6 [28 August 2012]. Arabian Adventures About Us: Arabian Adventures, [Online], Available: http://www.arabian-adventures.com/en/about-us/index.aspx [28 August 2012]. Business Dictionary entreprenuer, [Online], Available: http://www.businessdictionary.com/definition/entrepreneur.html [28 August 2012]. Business Dictionary Mainstream, [Online], Available: http://www.businessdictionary.com/definition/mainstream.html [28 August 2012]. Cite HR: Padma Praveen (2007) Distinction between an Entrepreneur and a Manager, January, [Online], Available: http://www.citehr.com/23096-distinction-between-entrepreneur-manager.html [28 August 2012]. Jumeirah International LLC (2008) About Us: jumeirah International LLC, [Online], Available: http://www.jumeirah.com/en/Jumeirah-Group/About-Jumeirah-Group/ [28 August 2012]. Rangkuti, F. (2007) Understanding the difference between niche marketing and mass marketing, 23 September, [Online], Available: http://www.helium.com/items/609299-HYPERLINK http://www.helium.com/items/609299-understanding-the-difference-between-niche-marketing-and-mass-marketingunderstanding-the-difference-between-niche-marketing-and-mass-marketing [28 August 2012]. Sulliavn, A. (2003) Economics: Principles in action. , New Jearsey: Pearson Prentice Hall. Ward, S. Niche Market, [Online], Available: http://sbinfocanada.about.com/cs/marketing/g/nichemarket.htm [28 August 2012]. KAPLAN (2010) The PESTEL model, in P3 Business Analysis, Berkshire: Kaplan financial. APPENDICES

Tuesday, August 20, 2019

Essay --

10. In approximately 250 words, describe the status of woman in Egyptian society. Consider the following: Content: †¢ Jobs and tasks for woman In Egyptian society, women were given good standing status in the home and were customarily accommodated in mud brick homes, which were very useful in carrying out various works in the home such as: making the good and other stuff. The women frequently visited the marketplace to obtain items, which were obligatory for daily life in Ancient Egypt. †¢ Positions of responsibility for woman In Egyptian society, women were much on the higher side when associated to other empires around Ancient Egypt. In cooperation with gender which belonged to the same class that will be treated alike given the circumstances of Ancient Egypt society. Let along Women in Ancient Egypt were privileged to all the given rights, which men had. However, women had the right to manage property, which belonged to belonged to them, and if she wished, she could sell the property to buy and property she wanted without there being a barrier between them. More importantly many of the attributes to recognize the significant role of women in Ancient Egypt society †¢ Rights of marriage and divorce In Egyptian society, one of the many rights that belonged to women was whether they chose to marry. Nonetheless woman in Ancient Egypt were not vital marry. Countless women who chose to marry did so at quite a young age. †¢ Unique female leaders Many women in Ancient Egypt were ahead of own time. Hatshepsut was the first women to have held a rank as pharaoh and then began her rule as a pharaoh in 1,500 B.C.E. In addition, Hatshepsut also took care of her people as well as constructed place of worship to the gods in addition to o... ... Nile River. The inundating period persisted from June to September, depositing on the river's banks a coating of mineral-rich sediment perfect for rising harvests. Subsequently the floodwaters had retreated; Egypt expected little precipitation, so agronomists trusted on the Nile to water their harvests. Ancient Egyptians cultured emmer and barley, as well as more than a few other cereal iotas, all of which were used to create the two important food staples of bread and stout. Papyrus emergent on the banks of the Nile River and was used to produce paper. †¢ The succession of the pharaoh Nevertheless, the label of Pharaoh was inherited, consequently ideal that it was passed down from father to oldest son. More importantly, there were voluminous circumstances where the successor would be assassinated or even die by "chance" as well as have some else take his place.

Monday, August 19, 2019

Cleopatra Essay example -- essays research papers

History is full of reputable individuals. The stories of their lives will forever live in our history books. Whether being remembered for their strength, courage, or honor, or even for their treachery, we remember those who came before us. If one character could stand out in Egyptian history, none other would be so worthy as Cleopatra would. Cleopatra was an intelligent, political, and ambitious woman who changed the history of Egypt. She was only seventeen years old when, by the will of her father, Ptolemy XI, she was forced to inherit and share the throne of Egypt with her twelve year old brother, Ptolemy XII. In accordance to Egyptian law, the two were also married. Disagreement between the two began early in their reign. Julius Caesar, seizing the opportunity to take over Ptolemy's forces during this moment of weakness, soon defeated the young king and befriended Cleopatra. She had wanted the throne to herself, believing that she was "the successor of the pharaohs and like them descended from the sun god Ra. (CAV 166)" Egypt and Cleopatra are terms so closely related they are almost synonymous. However, Cleopatra did not have any Egyptian blood in her; she was purely Greek. Cleopatra would become the last ruler of the Ptolemy dynasty, which was founded by Alexander the Great, a Macedonian general who strived to unite the East and West under one great empire. Cleopatra wish...

Sunday, August 18, 2019

Essay --

Everglades National Park is sanction to some of the most exceptional animal and plant ecosystems. From the tall, sunny rock pinelands to the humid, lush hardwood hammocks to the tropical, sawgrass marsh, the everglades is believed to be one of the most diverse and astonishing ecosystems in the United States. Sounds of birds tickle your eardrums, beautiful flowers bloom in the radiant morning sun, animals graze peacefully as they go about their day in their natural habitat. It is a breath taking sight and the most popular place for sightseers to go observe the wildlife or kick back and relax and take in the soothing fresh air. As you travel deeper into the hammocks you start to notice over population of certain plants. These types of plants are called invasive species, which are plants that are brought form other countries and other ecosystems and inserted into the everglades ecosystem. These plants begin to take over the everglades and eventually kill off and prevent native plants from growing. Plants like the Brazilian pepper, which kills all surrounding vegetation and can cause skin irritation, are of the highest threat to the everglades. They currently cover about 700,000 acres of north and southern Florida, and about 400,000 acres just in the Everglades National Park. Roughly 18,000 plants species are native to the numerous ecosystems of North America. Our native flora, United States native plants, allocates the infrastructure of the historic American landscape and determines the diverse ecosystems and regions of our country. These plants also supply natural sources of food, fiber, and other elements that we rely on for everyday life. The communities of various native plants have been significantly minimized as a result of ... ...r controlled activities. Natural upheaval such as fires, floods, tornadoes, and tree falls also provide way for invasive species to grow. The huge change brought upon the Florida landscape over the last few hundred years has set things out of balance. Without exotic species, native species and ecosystems would normally benefit from natural disturbances because they provide a chance for genetic mixing and nutrient recycling to occur. In early 2008, Florida Fish and Wildlife Conservation Commission and Everglades National Park joined together to initiate a Florida Invaders, a program used to raise awareness about what’s being done and what we should do to help stop invasive flora and fauna from spreading. â€Å"The program was a good start but they should further raise awareness of the seriousness of the problem,† said Christine Beck, Ecology teaching assistant and FIU.

Saturday, August 17, 2019

Islamic State in Iraq and Syria Essay

Islamic State in Iraq and Syria (ISIS) is one of the biggest threats the Middle East is facing right now. ISIS started in Iraq in 2004 where a person called Abu Musab Al-Zarkawy established Al Qaeda in Iraq. During his time as Al Qaeda leader in Iraq Al-Zarkawy tries to make genocide against the Shiaa (another Islamic belief) population living in Iraq, eventually Al-Zarkawy gets killed by a US airstrike and Abu Ayub Al-Masri takes over and announces the formation of Islamic State in Iraq at that time. Al-Masri also gets killed by in a joint American-Iraqi operation and then Abu Bakr Al-Baghdadi (the current leader) takes over. In April 2013 ISI declares that it will join with Al Nusra front in Syria (Another terrorist organization and Syria) forming the Islamic State in Syria and Iraq. Later that month Al-Nusra leader rejects that merge, and then AL-Qaeda broke ties with ISIS for being too extreme. ISIS aims to make an Islamic Sunni state across Iraq and Syria. ISIS is known for doing a lot of atrocities to its victims including public executions and group murder. ISIS has many victims including the Shiaa population, the Christian population, and any Sunni who dares to oppose their views or ideologies. The group has beheaded three American journalists until now and will do it again if it finds another foreign journalist. The so called Islamic state controls hundreds of square miles and still till this moment trying to capture more lands by attacking villages and cities. The groups at first tried to make money by extortion and robbery but now he gains money by capturing cities. ISIS till now has about ten thousand followers. ISIS is not only a human rights and political issue it is also a huge economical issue in the Middle East. The ambassador of Italy in Saudi Arabia, Mario Boffo said â€Å"I hope this phenomenon will disappear as soon as possible, because it can affect the region’s economy if the situation lasts for another year, Investors will be scared to come not only to Saudi Arabia but also other countries in the region,† As Boffo said the ISIS economical threat in the Middle East isn’t only in Saudi Arabia, it is also in the Arab states, especially those who are in the GCC. The Arab states in the GCC are spending billions of dollars on infrastructures that require international labor and international expertise. Therefore Italy, America, Qatar, Saudi Arabia, and UAE formed a coalition to respond to the ISIS threat in Iraq and Syria without sending troops on the ground. Although the ISIS threat is far away from the United States of America we will have some economic problems. As we all know the Middle East is the most part in the world that exports oil to the world including the United States of America. If the ISIS threat grows and stretches to places like Qatar, the United Arab Emirates, and Saudi Arabia then the oil industry might enter in a worldwide oil disaster. If the ISIS threats continue the oil price in the world market will rise causing the price of oil here in the US to rise as well. In my opinion ISIS is a threat we should face sooner than later because in every day we lose innocent lives are being taken the more economic problems we will have.

Friday, August 16, 2019

Maya Lin a Strong Clear Vision Essay

This documentary was very moving! I was amazed to learn that Maya Lin’s design was picked from so many! It is amazing that a board of representatives chose her design from all others. A twenty year old student had a vision that was so moving. I’ve been to the memorial many times, and it has always brought me to tears. After viewing this documentary, I had the opportunity to go see it again. This time, it meant so much more to me having heard Lin’s explanations on how she conceptualized it. Maya Lin had been viewed as a young woman who hadn’t served in the military, and as an Asian, the view became even more controversial. Various groups in the American public came forward to publicly debate whether Lin’s work adequately or appropriately memorialized the US citizens who had lost their lives in what was the most disastrous and unpopular war in US history. Groups such as military veterans’ groups, politicians as well as average citizens were making this memorial a very politically charged issue. The documentary shows Maya Lin very stoic, and stead-fast in her design. She was unwilling to redesign or give up on making this vision a reality. This speaks volumes of the type of woman Maya Lin is, even at such a young, tender age. It was as if she knew that this memorial must be made, and that the public needed this type of emotionally charged outlook! The arguments against Lin’s design centered primarily on its form, and the simple manner the design presented the memorialization of the Vietnam vets. Some people were demanding statues. One particular representative argued that the blocks be a different color than black and that they be above ground. Some groups were arguing that by putting the memorial into the ground was like â€Å"burying† them, and not honoring them. Maya Lin’s presentation is based on the premise of both presence and absence. Her design allows the viewer to be able to see themselves in the stone, while able to read the names of those who will never be physically represented again. It is a basic memorialization in presentation, but in emotion, it has a very powerful effect. At one point during the film, Lin said that she knew that the piece would make people cry, and that was the point. The rest of the documentary deals with Lin’s post-Vietnam Memorial career. Although her work portrayed in the film is very interesting, and important, it does lack the impact of the first sequence. The Vietnam Veterans Memorial was such a monumental event in US history. Before the memorial, the Vietnam War had been dealt with primarily in film, poetry, and fiction. Now, it was inscribed in America’s most historically documented site, the National Mall. For me, I think that this speaks volumes of the artist herself. The simplicity of the design rend so much emotion and charge, from a soft spoken 20 year old Yale student, who since then, had not strived for notoriety, but for her art to belong to everyone. She has used this representation again with the etched words, dates and names in the polished stone she created for the Civil Rights Memorial and Women’s Table at Yale. In the film, she is portrayed as a humane artist, creating humane spaces for both the living and the dead. I am a veteran of two wars. I have served my country in both Afghanistan as well as Iraq. Of course, I have very personal ties to the feelings of misunderstanding and non-appreciation. Most veterans don’t ask for notoriety, a parade, or even a statue. What we do ask for is that our brothers and sisters that were not able to come home are memorialized and remembered properly. Not pomp and circumstance, but in subtle context. I appreciate the work of Maya Lin and think she represented that perfectly!

Oral Feeding Readiness Preterm Infants Health And Social Care Essay

What is meant by â€Å" unwritten eating preparedness in preterm babies? † This peculiar construct is frequently elusive, contextual, subjective and really complex when used with the preterm population of babies. It has besides been a subject of involvement for many old ages within the scene of the neonatal intensive attention unit ( NICU ) . The ability of a preterm baby to entirely unwritten provender is non merely a mark of competent unwritten eating accomplishments but is a necessary criterion for discharge preparedness from the NICU ( McGrath & A ; Braescu, 2004 ) . For nurses in the NICU the ability to orally feed a preterm baby is a many-sided undertaking necessitating successful attainment of a battalion of accomplishments: the proficiently to measure preterm baby eating accomplishments, clinical proficiency at preterm baby eating and proficiency in finding unwritten eating preparedness. On the other manus, the ability to orally feed is a complex undertaking for the preterm baby in the NICU every bit good. Questions often arise in the clinical sphere related to unwritten feeding preparedness of the preterm baby including those of physiologic adulthood, motor and province stableness, and the baby ‘s capableness of interactions with the environment and health professionals. All of these factors contribute to the underlying conceptual inquiry: should oral eatings be attempted? In embarking to reply this inquiry, a figure of instruments have been developed over the old ages to mensurate unwritten feeding preparedness of preterm babies in the NICU scene. Most of these instruments refer to the conceptual facet of unwritten feeding preparedness without specific usage of any theory as a footing for formal instrumentality. However, each of these tools was designed to help in supplying a clearer apprehension of the indispensable elements of unwritten feeding preparedness in the preterm baby as they apply to daily eating patterns. By integrating unwritten eating preparedness into NICU nursing pattern, intercessions that are grounds based can back up day-to-day nursing intercessions and will finally ensue in results that support infant good being and preparedness for discharge to place. Description of Instruments The unwritten eating preparedness tools being described were identified by seeking the PubMed, Ovid Medline and CINHAL databases for articles written in English and published between 1980 and 2011. The keywords used for the hunt were unwritten eating, preparedness, preterm, preterm eating measuring, feeding assessment tool and feeding instrument. The footings were used separately and in combinations. Electronic hunts produced three eating tools for preterm newborns related to bottle eating as the primary method of unwritten eating: the Early Feeding Skills Assessment ( EFS ) ( Thoyre, Shaker & A ; Pridham, 2005 ) , the Neonatal Oral-Motor Assessment Scale ( NOMAS ) ( Braun & A ; Palmer, 1986 ) , and the Oral Feeding Skills in Preterm Infants ( OFS ) ( Lau & A ; Smith, 2011 ) .The Early Feeding Skills Assessment for Preterm InfantsTheoretical Underpinnings The Early Feeding Skills Assessment ( EFS ) for preterm babies is a checklist for profiling a preterm baby ‘s developmental phase sing specific feeding accomplishments. It has been described as an â€Å" evidence-referenced tool † ( Sheppard & A ; Fletcher, 2007, p. 206 ) for detecting unwritten eatings by chest or bottle. Items on the checklist refer to theoretical facets of unwritten feeding preparedness: unwritten eating preparedness, ability to stay occupied in feeding, ability to organize swallowing and external respiration, ability to form unwritten motor operation, ability to keep physiologic stableness and unwritten eating recovery ( Sheppard & A ; Fletcher, 2007 ) . There is no published information sing a connexion between a peculiar theory and the beginning or design of the EFS. Instrument Data Collection The EFS is a thirty-six point experimental measuring tool that can be used from the â€Å" induction of unwritten feeding through ripening of unwritten eating accomplishment † ( Thoyre et al. , 2005, p. 8 ) . It is divided into three subdivisions: unwritten eating preparedness, unwritten eating accomplishment, and unwritten eating recovery. The EFS is scored based on observation of an full eating with each point holding scaled picks of yes-no, never-occasionally-often, or all-most-some-none. The first subdivision is the unwritten eating preparedness subdivision. This subdivision consists of five points and assesses whether the baby has province and motor control to back up orally feeding. If all replies to the five points are yes, the baby is fed orally. If the replies are non all yes, intercessions to fix for unwritten eating can be recommended and accordingly provided. The following subdivision is the unwritten eating accomplishment subdivision. This subdivision assesses four countries felt to be critical for successful eating: the ability to stay occupied during feeding ( three points ) , the ability to form oral-motor operation ( seven points ) , the ability to organize suck-swallow-breathing ( six points ) , and the ability to keep physiologic stableness ( 11 points ) . The unwritten eating recovery subdivision is three points that are completed five proceedingss after the eating session has ended and evaluates the impact of the eating on the baby ‘s province, motor and physiologic control. The EFS besides provides an country at the terminal of the signifier for feeding forms ( e.g. , type mammilla, length and volume of feeding ) and caregiver feeding schemes ( e.g. , chin support, cheek support ) . The method of hiting is non available in any of the published articles depicting the tool, nevertheless a preparation class for usage of the EFS is offered nationally by the instrument developers. Dependability and Validity Thoyre et Al. ( 2005 ) study that content cogency of the EFS â€Å" has been established with adept neonatal nurses and unwritten eating research workers † ( p. 8 ) and that â€Å" intra- and interrater dependability have been found to be stable and acceptable † ( p. 8 ) . The instrument ‘s developers besides report that prognostic, coincident and concept cogency are presently being tested. To day of the month, no informations sing any of these facets of the EFS has been published. Related Surveies Although this instrument has been available for usage since 2005, no surveies using or measuring the unity of this instrument were located in an electronic hunt of PubMed, Ovid Medline and CINHAL databases.Neonatal Oral Motor Assessment ScaleTheoretical Underpinnings The NOMAS was designed to place and quantify neonatal non-nutritive and alimentary oral-motor sucking forms by professionals that are specifically trained to utilize this instrument as a method of quantifying an baby ‘s oral-motor accomplishments. The theoretical underpinnings are those related to infant sucking accomplishments: most feeding troubles in preterm babies are caused by immature or unequal suck-swallow-breathe coordination and direct appraisal of suction and sup can be described by agencies of assorted non-invasive, experimental steps of physiologic parametric quantities. These theoretical underpinnings are the footing for the undermentioned three premises sing instrument result measurings of the NOMAS: ( 1 ) normal suction forms are displayed by babies who display coordinated suction, sup and breathe mechanisms during alimentary and non-nutritive suction, ( 2 ) a disorganised suction form may be displayed in the presence of an baby ‘s inability to organize su ction, sup and breathe mechanisms, and ( 3 ) a dysfunctional suction form may be displayed by baby ‘s exhibiting unnatural jaw and lingua motions, as is the instance with babies diagnosed with neurologic upsets ( Costa & A ; Schans, 2007 ) . Instrument Data Collection The current NOMAS instrument consists of a 28 point checklist placing features of jaw motion and features of lingua motion which organizes a newborn ‘s oral-motor forms during alimentary sucking into one of three classs: normal, disorganized or dysfunctional. The baby ‘s suction accomplishment is assessed by a trained NOMAS perceiver for two proceedingss during non-nutritive sucking anterior to feeding and during the first five proceedingss of regular eating. The trained NOMAS perceiver does non touch the baby, but simply observes the figure of sucking motions during one sucking explosion and the continuance of intermissions between turns of sucking. Jaw and lingua motions are besides analyzed as a constituent of the checklist. Observed oral-motor forms are marked on the listed behaviours and babies are classified into normal, disorganized or dysfunctional harmonizing to the behaviours that are marked. The hiting method has been revised several times since it was foremost reported by Braun & A ; Palmer in 1985 and badness evaluations for the disorganised and dysfunctional classs were included in the revised version, nevertheless, no numerical marking method is used to day of the month ( Howe, Lin, Fu, Su & A ; Hsieh, 2008 ) . Dependability and Validity In several dependability surveies, inter-rater dependability utilizing Cronbach ‘s i was found to be 0.93-0.97 ( Case-Smith et al. , 1988 & A ; Palmer et al. , 1993 ) . Test-retest dependability was determined by Case-Smith ( 1988 ) to be 0.67 – 0.82 when used in a survey of 26 babies with feeding jobs. Construct and prognostic cogency has been supported by multiple surveies for all classs of the NOMAS ( Braun & A ; Palmer, 1985 ; Case-Smith et al. , 1989 ; Howe et al. , 2007, & A ; Palmer & A ; Heyman, 1999 ) . Related Surveies There are several documented surveies that utilize the NOMAS instrument. The three that will be described here are current surveies that have been published within the past five old ages and are relevant to the usage of NOMAS with the preterm population of babies. In the 2007 survey by Howe, Sheu, Hinojosa, Lin & A ; Holzman, the NOMAS was used to mensurate unwritten motor accomplishments in order to find factors related to bottle-feeding public presentation in preterm babies. A sum of 116 preterm babies were included in the survey and research workers found that babies who need more unwritten support during eatings and those who have disorganized oral-motor accomplishments tend to take lower volumes of eatings orally. In contrast, babies with more feeding experiences are able to take higher unwritten volumes. These findings are of import in the designation of feeding experience and feeding techniques as being built-in constituents of a preterm baby ‘s unwritten eating public presentation. In Howe, Sheu, Hsieh & A ; Hseih ‘s 2007 survey sing the psychometric features of the NOMAS in healthy preterm babies, the writers examined the dependability, cogency and reactivity of the NOMAS in healthy preterm babies as the intents of the survey. The survey consisted of 147 medically stable preterm babies. Feeding public presentations were assessed and documented by an occupational healer trained in the disposal of the NOMAS. The writers concluded that the NOMAS demonstrated acceptable degrees of cogency and reactivity in preterm babies from 32 to 35 hebdomads postmenstrual age ( PMA ) but hapless cogency for babies 36 hebdomads PMA in the normal and disorganised classs. The writers suggested farther proof research in response to the findings of this survey. In Bingham, Ashikaga & A ; Abbasi ‘s survey ( 2010 ) using the NOMAS, 51 preterm babies were evaluated for correlativity of non-nutritive sucking accomplishments with subsequent feeding public presentation. The NOMAS marking was performed by NOMAS-certified healers and NICU nurses within 72 hours of successful induction of unwritten eatings. Findingss were implicative that NOMAS hiting at the induction of unwritten eatings was non significantly associated with the accomplishment of feeding milepost results being measured in the survey including clip from induction of unwritten eatings to clip of sole unwritten eatings.Oral Feeding Skills in Preterm BabiesTheoretical Underpinnings The developers of the OFS tool identify two basic theoretical underpinnings of unwritten eating that health professionals are faced with when turn toing the determination of unwritten feeding preparedness: the ability of the baby to finish the eating safely and the appropriate rate of promotion to sole unwritten eating. They propose that the OFS tool offers an nonsubjective index of an baby ‘s ability to orally feed by combing proficiency of unwritten feeding with minimum weariness and rate of milk transportation as a contemplation of feeding accomplishment ( Lau & A ; Smith, 2011, p. 64 ) . They do non depict a peculiar theory in connexion to the beginning or design of the OFS tool. Instrument Data Collection Data aggregation for the OFS is comparatively simple and no specialised preparation is needed. Caregivers document the prescribed volume of a eating in millilitres, the volume of feeding taken orally at 5 proceedingss into the eating, the full unwritten volume that is taken and the clip in proceedingss that it takes an baby to orally feed in that peculiar eating session. Proficiency ( PRO ) is calculated as the per centum entire volume taken in the first 5 proceedingss divided by the entire prescribed volume. The rate of milk transportation ( RT ) is calculated as the volume in millilitres ( milliliter ) that is taken orally divided by the figure of proceedingss to take this volume. PRO is so used to index existent eating ability when weariness is minimum ( within the first five proceedingss of unwritten eating ) and RT is used as an index of endurance ( being affected by weariness ) . The OFS tool is divided into four degrees runing from degree one to level four. Level one is low pr oficiency and low endurance, degree two is low proficiency and high endurance, degree three is high proficiency and low endurance and degree four is high proficiency and high endurance. A PRO greater than 30 per centum is defined as high proficiency while a PRO less than 30 per centum is defined as low proficiency. An RT greater than one and a half milliliter per minute is defined as a high endurance while an RT less than one and a half milliliter per minute is defined as low endurance. Potential intercessions are recommended for unwritten eating therapy at each accomplishment degree with the end of heightening existent eating accomplishment. Dependability and Validity To day of the month, no information sing dependability or cogency of the OFS has been published. The 2011 survey by the developers did show that OFS degrees had a important positive correlativity with an baby ‘s feeding public presentation and gestational age strata ( p & lt ; 0.001 ) and had a important opposite association with yearss from the start of unwritten eatings until independent unwritten eatings ( P & lt ; 0.002 ) ( Lau & A ; Smith, 2007, p. 68 ) . Related Surveies This instrument was ab initio described in 1997, nevertheless, the prospective survey published by the developers in January 2011 was designed for the intent of utilizing the EFS as an nonsubjective tool for the appraisal of a preterm baby ‘s unwritten eating accomplishments. No other surveies using or measuring the unity of this instrument beyond the initial development were located in an electronic hunt of PubMed, Ovid Medline, and CINHAL databases. DecisionRelevance to Future StudiesEach of the instruments antecedently described has advantages and disadvantages as an instrument for measuring unwritten eating preparedness. Both the EFS and the NOMAS necessitate specialised preparation in order to be able to utilize them as a valid instrument of unwritten eating ability, whereas the OFS is a simple tool that is designed for usage by any caretaker of preterm babies having unwritten eatings. Neither the EFS nor the OFS has been used in any published clinical survey nor do they hold published dependability or cogency grounds. The NOMAS, on the other manus, has been examined more thoroughly and has multiple internal consistence, dependability and cogency surveies to back up its usage. Another concern of all three instruments is that they differ in both the designation of measureable factors that contribute to readiness for unwritten eatings and in factors lending to success at unwritten eatings, doing comparings between these instrum ents hard. One common happening when measuring each of these tools, nevertheless, is the fact that unwritten eating preparedness is a complex construct affecting a battalion of factors for consideration. Instruments to help with the measuring of this construct demand to be consistent with their theoretical underpinnings and construct analyses in order to be able to supply consistent, valid and dependable results that can be farther utilized for future research and farther construct elucidation. Well-designed surveies are needed to measure the cogency and dependability of both the EFS and the OFS as instruments of mensurating unwritten eating ability. Research workers should besides see utilizing one of these instruments in future surveies to prove the feasibleness and effectivity of intercessions that are designed to back up unwritten eating preparedness. Awareness and understanding of indispensable elements of the construct of unwritten feeding preparedness in preterm babies is necessary and w ill supply for farther elucidation of unwritten eating preparedness. It will besides take to greater consistence in the proviso of evidence-based nursing attention during feeding times for preterm babies hospitalized in the NICU.Greatest LearningThis activity was much more complex and involved than I originally thought it would be. I was cognizant of the fact that there were several instruments to mensurate unwritten eating preparedness in preterm babies, but was non cognizant of the changing theoretical underpinnings and by differences between these instruments in really mensurating unwritten eating preparedness and differences in general construct elucidation. I was besides non cognizant of the preparation involved for the usage of some of these instruments, either. The necessary preparation is non merely an added disbursal, but it adds to the trouble in being able to implement their usage in a big NICU scene such as the one I presently work in. We have a staff of 127 staff nurses who routinely orally feed babes as a constituent of clinical nursing attention. It would be really hard, every bit good as dearly-won, to develop every nurse in a sensible sum of clip without even sing turnover rates and the demand to develop new staff every bit good. A simpler instrument such as the OFS would be of greater benefit to nursing staff given current staffing tendencies and nurse to patient ratios at feeding times. I besides now realize that in order for an instrument to be able to sufficiently mensurate a construct, the construct must hold been sufficiently analyzed and the instrument must be valid and dependable as a measuring of the construct at manus every bit good as being simplistic to utilize. If this does non go on, consequences have a much higher chance of being erroneous and so the construct that is being measured merely becomes more ill-defined.