Using Effective Promotions Essay Example | Topics and Well Written Essays - 500 words

Using Effective Promotions - Essay Example It was also a good advert as it alerted consumers that Nike offered free shipping on some orders. Therefore, it encouraged consumers who could not visit a Nike outlet, due to varying reasons, and are not members, to order the products online. Consequent to this, the advertiser has to communicate the intended message, which informed consumers of the possibility of online purchasing. Online purchases contribute to the increase of the sales of the company, which makes the advert significant to the company. Informing people about the free returns for members also made this a good advert, because, it motivated online purchasers to order for the goods they needed without worrying that the goods may be in bad condition. Therefore, the advertiser has to communicate about the free return service offered to members of the community, if the delivered products fell short of their expectations. The advert was also good as it drew more customers to join the Nike community, and it promoted the loya lty of consumers to the organization. Such offers also help in shifting the attention of the consumers from the price of the products to the services offered, which gives Nike an opportunity to create good relations with its customers. Conclusively, the discussed advertisements allowed the advertiser to achieve increased sales of the products. The seller gets to advertise to the consumers at a personal level, through the social media, which reached a wider group of people. This boosted the competitiveness of the company.